Flashcards in Chapter 10 Deck (14):
Electronic media that function using digital codes; when we refer to digital media, we are referring to media available via computers, cellular phones, smartphones, and other digital devices that have been released in recent years.
Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers.
Electronic Marketing (e-marketing)
The strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing.
The ability of a marketer to identify customers before they purchase.
Web-based meeting place for friends, family, coworkers, and peers that allow users to create a profile and connect with other users for purposes that range from getting acquainted, to keeping in touch, to building a work-related network.
Allows customers to express their needs and wants directly to the firm in response to its marketing communications.
The ability to obtain digital information.
Use of digital networks to provide linkages between information providers and users.
Customer's abilities to regulate the information they view and the rate and sequence of their exposure to that information.
Web-based journals (short for "weblogs") in which writers editorialize and interact with other Internet users.
Type of software that creates an interface that enables users to add or edit the content of some types of websites.
Audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers; podcasts offer the benefit of convenience, giving users the ability to listen to or view content when and where they choose.
Refers to the way digital media can be used to outsource tasks to a large group of people.