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Flashcards in Chapter 4 Deck (10)
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1
Q

Social Responsibilty

A

An organization’s obligation to maximize its positive impact and minimize its negative impact on society.

2
Q

Marketing Citizenship

A

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders.

3
Q

Marketing Ethics

A

Principles and standards that define acceptable marketing conduct as determined by various stakeholders.

4
Q

Cause-Related Marketing

A

The practice of linking products to a particular social cause on an ongoing or short-term basis.

5
Q

Strategic Philanthropy

A

The synergistic use of organizational core competencies and resources to address key stakeholder’s interests and achieve both organizational and social benefits.

6
Q

Sustainability

A

The potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies.

7
Q

Green Marketing

A

A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment.

8
Q

Ethical Issue

A

An identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical.

9
Q

Organizational (corporate) culture

A

A set of values, beliefs, goals, norms, and rituals that members of an organization share.

10
Q

Code of Conduct

A

Formalized rules and standards that describe what the company expects of its employees.