Chapter 10

Question 1

What the public thinks about a particular issue or set of issues at any point in time

Answer 1

Public Opinion

Question 2

Interviews or surveys with samples of citizens that are used to estimate the feels and beliefs of the entire population

Answer 2

Public opinion poll

Question 3

Considered the founder of modern day polling

Answer 3

George Gallup

Question 4

Unscientific survey used to gauge public opinion on a variety of issues and politics

Answer 4

Straw poll

Question 5

Taken for the purpose of providing information on an opponent that would lead respondents to vote against the candidate

Answer 5

Push polls

Question 6

Continuous surveys that enable a campaign or news organization to chart a candidates daily rise or fall in support

Answer 6

Tracking poll

Question 7

Conducted as voters leave selected polling places on Election Day

Answer 7

Exit polls

Question 8

The process through which individuals acquire their political beliefs and values

Answer 8

Political Socialization

Question 9

People don’t care until it starts to affect them

Answer 9

Latency