Chapter 11 Flashcards
(41 cards)
A state in which you, the audience, and the occasion overlap
Rhetorical situation
The reason the speech needs to be given
Exigence
The study of the intended audience for your speech
Audience analysis
The process of tailoring your speech to the needs, interests, and expectations of your audiences
Audience adaptation
Explains the processes we go through to get to know strangers
Uncertainty reduction theory
A broad area of knowledge
Subject
Some specific aspect of a subject
Topic
An uncritical, non-evaluative process of generating associated ideas
Brainstorming
A visual means of exploring connections between a subject and related ideas
Concept mapping
An examination of people to gather information about their ideas and opinions
Survey
Ignoring the values, needs, interests, and subject specific knowledge of some audience members
Marginalizing
Assuming all members of a group have similar knowledge levels, behaviors, or beliefs simply because they belong to that group
Stereotyping
The range of demographic characteristics and subject specific differences represented in an audience
Audience diversity
The expected purpose and setting for the speech
Occasion
The overall intent of the speech
General goal
A single statement of the exact response the speaker wants from the audience
Specific speech goal
The process of locating information about your topic that has been discovered by other people
Secondary research
The process of conducting your own study in the real world
Primary research
Your experiences or education that qualifies you to speak with authority on a subject
Credentials
Magazines and journals that appear at regular intervals
Periodicals
Rapidly viewing a work to determine what is covered and how
Skimming
A short paragraph summarizing the research findings
Abstract
Report factual information that can be counted on to be true
Valid sources
Present unbiased information that includes a balanced discussion of controversial ideas
Accurate sources
