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Chapter 11: Comunicating Customer Value - Advertising and Public Relations Flashcards Preview
Marketing Principles
> Chapter 11: Comunicating Customer Value - Advertising and Public Relations > Flashcards
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Chapter 11: Comunicating Customer Value - Advertising and Public Relations
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Marketing Principles
Class (14):
Chapter 1: Creating And Capturing Customer Value
Chapter 2: Company And Marketing Strategy Partnering To Build Customer Engagement, Value And Relationships
Chapter 3: The Marketplace And Customers Analysing The Environment
Chapter 4: Marketing Analytics And Artificial Intelligence Gaining Customer Insights
Chapter 5: Buyer Behaviour Understanding Consumer And Business Buyers
Chapter 6: Customer Driven Marketing Strategy Creating Value For Target Customers
Chapter 7: Products, Services And Brands Offering Customer Value
Chapter 8: New Products Developing And Managing Innovation
Chapter 9: Pricing Capturing Customer Value
Chapter 10: Placement Customer Value
Chapter 11: Comunicating Customer Value Advertising And Public Relations
Chapter 12: Personal Selling And Sales Promotion Creating Value In Relationships
Chapter 13: Direct And Digital Marketing Interactivity And Fulfilment
Chapter 14: Sustainable Marketing Social Responsibility, Ethics And Legal Compliance