Chapter 12 Flashcards
(4 cards)
1
Q
4 Differences between products and services
A
Intangibility
Inconsistency
Inseparability
Inventory
2
Q
2 Reasons services are inseparable
A
- Service Production and Consumption are inseparable
- Service and person giving service are inseparable
3
Q
Define Idle Production Capacity
A
inventory cost of service = cost of paying person used to provide service when there is no demand
4
Q
What are the 8 Ps of Service Marketing
A
Product (Service) Price Place (Distribution) Promotion People Physical Evidence Process Productivity
