Chapter 17 Flashcards
(6 cards)
1
Q
3 Types of Product Advertisements
A
Pioneering Ads
Competitive Ads
Reminder Ads
2
Q
Define Pioneering Ads
A
intro stage - what it is, does & where to buy
3
Q
Define Competitive Ads
A
stresses benefits and competitive advantage
4
Q
Define Reminder Ads
A
maturity stage - keep name in consumer minds
5
Q
What are the goals of Institutional Advertising
A
- promote organization or idea rather than product
- focuses on name and prestige of organization or industry
6
Q
3 Types of Ad Appeals
A
fear appeals
humour appeals
sex appeals
