chapter 12 (content analysis)

Question 1

content analysis

Answer 1

approach to analysis of documents and texts that seeks to quantify content in terms of predetermined categories in a systematic and replicable manner. there is also qualitative content analysis.

Question 2

semiotics

Answer 2

approach to analysis of documents and other materials that emphasizes the importance of signs and symbols, seeking out their deeper meaning and exploring their intended effects.

Question 3

hermeneutics

Answer 3

approach to the interpretation of texts that emphasizes the need to understand them from the perspective of their authors.

Question 4

ethnomethodology

Answer 4

sociological perspective concerned with the way social order is established and maintained through talk and interaction.

Question 5

4 criteria for assessing quality of documents

Answer 5

1. authenticity
2. credibility
3. representativeness
4. meaning

Question 6

signs

Answer 6

term used in semiotics. each sign has two parts:
1. the signifier (manifestation of the sign)
2. the signified (deeper meaning to which the signifier relates)

Question 7

adjacency pair

Answer 7

two kinds of talk activity that are linked together. ex: invitation and response, question and answer.