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Business A -level (year 1) > Chapter 12- Marketing > Flashcards

Chapter 12- Marketing Flashcards

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Business A -level (year 1) (41 decks)

Chapter 1- Enterprise and business Planning

Chapter 2- Market structure, types and segmentation

Chapter 3- Demand and supply

Chapter 4- Market research

Chapter 5- Consumer protection

Chapter 6- Business structure

Chapter 7- Stakeholders

Chapter 8- Location

Chapter 9- Business finance

Chapter 10- Revenue, costs and break- even analysis

Chapter 11- Functional departments

Chapter 12- Marketing

Chapter 13- Product

Chapter 14- Price

Chapter 15- Promotion

Chapter 16- Place

Chapter 17- Decisions related to the market mix

Chapter 18- Budgeting

Chapter 19- Business finance

Chapter 20- Cash flow

Chapter 21- the trading , profit and loss account

Chapter 22- Ratio analysis

Chapter 23- Changes in working practices

Chapter 24- Workforce planning

Chapter 25- Recruitment

Chapter 26- Training

Chapter 27- Appraisal

Chapter 28- Workforce performance

Chapter 29- Organisational design

Chapter 30- Motivation

Chapter 31- Management and Leadership

Chapter 32- Employer/ employee relationships

Chapter 33- Added value

Chapter 34- Production

Chapter 35- Productivity

Chapter 36- Technology

Chapter 37- Lean production

Chapter 38- Quality

Chapter 39- Purchasing

Chapter 40- Research and development

Chapter 41- Economies of sale

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