chapter 12 part 1

Question 1

Statistical technique used to estimate future values by successive observations of a variable at regular time intervals that suggest patterns

Answer 1

Trend analysis

Question 2

Statistical technique that divides objects into groups based on similarity

Answer 2

Cluster analysis

Question 3

A market visit by business people and/or government officials (state or federal) in search of business opportunities

Answer 3

Trade mission

Question 4

The respondent’s desire to please that leads to answers designed to please the interviewer rather than reflect the respondent’s true beliefs or feelings

Answer 4

Social desirability bias

Question 5

contractual arrangement in which one firm grants access to its patents, trade secrets, or technology to another for a fee

Answer 5

licensing

Question 6

A form of licensing in which one firm contracts with another to operate a business under an established name according to specific rules

Answer 6

franchising