Chapter 13 Flashcards
(3 cards)
1
Q
The unraveling of traditional distribution structures, popularly called “cutting out the middlemen”
A
Disintermediation
2
Q
A middle-ground advertising strategy between globally standardized and entirely local programs
A
Programmed-management approach
3
Q
_____________ forces reflect consumer preferences-leading to adaptation of products
A
socioeconomic
