Chapter 13 Flashcards
(14 cards)
Indirect exports
Company sells product then resells to buyers
Export
Expand sales
Diversity sales
Gain experience
Sales rep
Individual or organization represents it’s own company
Financing
To reduce risk
Advance placement
Importer pays exporter for merchandise
Bill of exchange
Document ordering a importer to pay a exporter money at a specific time
Letter of credit
Exporter will be paid when importer fulfills terms
Licensing
Company owning intangible property
Advantages (licensing)
Reduce risk
Reduce counterfeit
Financing expansion
Disadvantages (licensing)
Reduce global consistency
Restrict licensors activity
Lend strategic property
Franchising
Company supplies another franchise
Advantage (franchising)
Low cost & low risk
Repaid expansion
Local knowledge
Disadvantage
Cumbersome
Lost flexibility
Joint venture
- found intervention
- Backward
- Buyback
- Multistage