Chapter 14 Flashcards by Jordan staley

Q

Pull

A

To stock a company’s product

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Q

Push

A

Members to carry a product to promote it

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Q

Promotion mix

A

Communications selling,advertising,

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Q

Communication process

A

Feedback
Encoding
Media
Decoding

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Q

Distribution

A

Controlling physical flow of a product

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Q

Exclusive channel

A

Grants the right to sell its product to resellers

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Q

Intensive channel

A

Grants the right to sell product to (many) resellers

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Q

Channel length

A

Number of producer & buyers

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Q

Distribution problems

A

Lack of corruption

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Q

Transfer pricing

A

Price charged for a good or service

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