Chapter 13: Supply Chain Management and Marketing Channels Flashcards

(53 cards)

1
Q

What does effective supply chain management (SCM) create?

A

Competitive advantage by visualizing and controlling the entire supply chain

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How factors affect channel choice?
1. Market factors 2. Product factors 3. Producer factors 4. Timing factors
37
What is a multichannel marketing strategy?
A strategy that offers customer information, goods, and services through multiple synchronized channels
38
How does omnichannel distribution differ from multichannel distribution?
Omnichannel distribution unifies retail interfaces to provide equal and efficient service across all channels