Chapter 13: Supply Chain Management and Marketing Channels Flashcards
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What does effective supply chain management (SCM) create?
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Competitive advantage by visualizing and controlling the entire supply chain
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36
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How factors affect channel choice?
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- Market factors
- Product factors
- Producer factors
- Timing factors
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What is a multichannel marketing strategy?
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A strategy that offers customer information, goods, and services through multiple synchronized channels
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How does omnichannel distribution differ from multichannel distribution?
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Omnichannel distribution unifies retail interfaces to provide equal and efficient service across all channels
