Chapter 14

Question 1

Campaigns are now CANDIDATE CENTERED

Answer 1

-with most funds, staff, and policy direction coming directly from the candidate and not the party.

Question 2

Controversies

Answer 2

Money and Negative Ads.

Question 3

Primary Voters

Answer 3

15% turnout, usually just the base of each party.

Primary candidates may be more extreme.

Question 4

Primaries

Answer 4

an election to select a candidate.

Question 5

Open primary

Answer 5

everyone can vote in the primary.

Question 6

Closed primary

Answer 6

only co-partisans may vote.

Question 7

States Always Fight for First Place

Answer 7

True

Question 8

Long Primary Fights Can Hurt Victors

Answer 8

True

Question 9

Primaries are Labs for Party Messaging

Answer 9

True

Question 10

From the 2008 & 2012 presidential elections, the total campaign costs for both sides now appears to be just over ?

Answer 10

‘08 & ‘12 Presidential Race: $2 Billion +

Question 11

Recent Developments

Answer 11

Citizens United v. FEC (2010)
Struck down limits on electioneering activities that organizations/companies could engage in.
Effect: Should increase the quantity of money from corporate sources in elections.

McCutcheon v. FEC (4-2-14)
Aggregate limits on campaign contributions are unconstitutional by the 1st Amendment.
Effect: Large donors will be more influential.

Question 12

Introductory ads

Answer 12

unveiling of a candidate

Question 13

Policy related ads

Answer 13

credit claiming and promises.

Question 14

Negative Attack ads

Answer 14

calling out failures/faults of opponent

Question 15

Upshot: Campaign Ads

Answer 15

Negative Ads have existed for a while.

Ads perform a variety of tasks.

Question 16

Ads to Remember:

Answer 16

Johnson “Daisy” ad on Nuclear War.

Kennedy ad that was purely introductory.