Chapter 14 Flashcards
(19 cards)
the decisions and activities that make products available to customers when and where they want to purchase them
distribution
all the activities associated with the flow and transformation of products from raw materials through to the end customer
supply chain
the total set of managerial activities used by an organization to transform resource inputs into products, services, or both
operations management
planning, implementing, and controlling the efficient and effective flow and storage of products and information from the point of origin to consumption to meet customers’ needs and wants
logistics management
in its broadest form, refers to the processes that enable the progress of value from raw material to final customer and back to redesign and final disposition
supply management
a set of approaches used to integrate the functions of operations management, logistics management, supply management, and marketing channel management so products are produced and distributed in the right quantities, to the right locations, at the right time
supply-chain management
a group of individuals and organizations that direct the flow of products from producers to customers within the supply chain
marketing channel
middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangements or through the purchase and resale of products
marketing intermediaries
an independent business that takes title to industrial products and carries inventories
industrial distributor
the use of two or more marketing channels to distribute the same products to the same target market
dual distribution
an agreement whereby the products of one organization are distributed through the marketing channels of another
strategic channel alliance
using all available outlets to distribute a product
intensive distribution
using only some available outlets in an area to distribute a product
selective distribution
using a single outlet in a fairly large geographic area to distribute a product
exclusive distribution
the dominant leader of a marketing channel or a supply channel
channel captain
the ability of one channel member to influence another member’s goal achievement
channel power
combining two or more stages of the marketing channel under one management
vertical channel integration
a marketing channel managed by a single channel member to achieve efficient, low-cost distribution aimed at satisfying target market customers
vertical marketing system (VMS)
combining organizations at the same level of operation under one management
horizontal channel integration
