Chapter 9 Flashcards
(12 cards)
Electronic media that function using digital codes; when we refer to digital media, we are referring to media available via computers, cellular phones, smartphones, and other digital devices that have been released in recent years
Digital media
uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers
Digital marketing
The strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing
Electronic marketing (e-Marketing)
The ability of a marketer to identify customers before they make a purchase
addressability
Web-based meeting place for friends, family, coworkers, and peers that allows users to create a profile and connect with other users for purposes that range from getting acquainted, to keeping in touch, to building a work-related network
Social network
Allows customers to express their needs and wants directly to the firm in response to its marketing communications
Interactivity
The ability to obtain digital information
accessibility
Use of digital networks to provide linkages between information providers and users
connectivity
Customers’ abilities to regulate the information they view and the rate and sequence of their exposure to that information
control
Web-based journals (short for weblogs) in which writers editorialize and interact with other Internet users
blogs
type of software that creates an interface that enables users to add or edit the content of some types of websites
Wiki
Audio or video file that can be downloaded from the internet with a subscription that automatically delivers new content to listening devices or personal computers; podcasts offer the benefit of convenience, giving users the ability to listen to or view content when and where they choose.
podcast
