Chapter 15 Flashcards
(23 cards)
What is the symbolic meaning of colour in early childhood?
At birth, girls are wrapped in pink blankets, boys in blue.
How do executives utilize colour in their attire?
Executives wear ‘power’ colours.
What are some job categories associated with specific colours?
- White collar
- Blue collar
- Green collar
- Pink collar
What are the attitudinal associations of colours in old westerns?
Good guys wear white hats, bad guys wear black.
What does the colour red symbolize in terms of emotion?
Red is associated with sexiness.
What does going ‘green’ signify?
Being trendy and eco-conscious.
How do we often equate colours with moods? Provide examples.
- Seeing red
- Green with envy
- Feeling blue
- Tickled pink
What are the effects of ambient colours on moods and emotions?
- Primary colours: bold, lively, energetic
- Pastels: calming, relaxing
- Warm colours: red, yellow, orange
- Cool colours: blue, green, purple
How does food colouring influence food perception?
Food colouring makes many foods more appealing and signifies freshness, quality, and taste.
What impact do plate colours have on snacking behaviour?
People snacked more when eating from blue plates than red plates.
In which type of cup did hot chocolate taste better according to research?
Orange or dark cream cup.
How is music used in advertising?
Music serves as a mnemonic device and affects mood and shopping behavior.
Fill in the blank: Like a good neighbor, ________ is there.
[insurance company name]
Fill in the blank: Break me off a piece of that _________ bar.
[chocolate bar name]
What is a risk associated with background music in advertising?
Risk of habituation (desensitization).
What role do fragrances play in persuasion?
Fragrances function as peripheral cues.
What are some effects of aromas according to studies?
- Alter moods
- Improve task performance
- Make shoppers linger in stores
What caveats are associated with the use of aroma in persuasion?
- Smell preferences are highly idiosyncratic
- Overreliance on smells could produce desensitization
- Smells may result in counter-conditioning (boomerang effect)
- Some people are sensitive to smells (allergies, gag reflexes, etc.)
What should you consider when analyzing the persuasion trends related to your favorite music album?
Consider its colour, emotions, attitudes, and aroma.
What should you analyze regarding a recent billboard ad from your favorite clothing company?
Examine its colour, emotions, attitudes, and aroma.
What aspects should be reviewed in a TV commercial for your favorite food or beverage?
Focus on colour, emotions, attitudes, and aroma.
How can music be used in persuasion?
Music can influence mood and shopping behavior.
What roles do colour and emotion play in persuasion?
Colour and emotion affect perceptions and behaviours.
