Chapter 16 Flashcards
(23 cards)
Why is it important to understand ethics?
Understanding ethics is crucial for evaluating moral implications and guiding behavior in various contexts.
How does ethics connect to persuasion?
Ethics influences the choices made by persuaders and the implications of those choices in interactions.
What are the two dimensions of every interaction?
Content and relationship dimensions.
What does persuasion entail?
Persuasion is goal-directed and involves choices between means and ends.
What are negative stereotypes associated with persuasion?
Persuasion as manipulation, sophistry, deceit, beguilement, and trickery.
What is the textbook’s view of persuasion?
Persuasion is seen as a tool and is not inherently negative.
What primarily determines the ethical nature of persuasion?
The motives of the persuader more than the strategy used.
Fill in the blank: The use of _______ can be ethical when trying to protect a child.
fear appeals
What are the characteristics of ethical influence?
- Intentionality
- Conscious awareness
- Free choice, free will
- Language-based
- Reliance on central processing
- Presumptive superiority of words over images
Is coercion ever justified?
Yes, in specific cases such as vaccinations or restraining a delusional person.
What ethical questions arise regarding source credibility?
- Is it unethical for a celebrity to endorse products they do not use?
- Does the use of authority become abusive if over-relied upon?
- Must celebrity endorsers disclose their relationships with advertisers?
What ethical guidelines should be followed when persuading children?
- Children may believe all ads are truthful
- They may be lured by giveaways
- Exposure to adult advertising
What vulnerabilities do elderly audiences face regarding persuasion?
- 80% of fraud victims are 65 or older
- 55-80% of telemarketing targets seniors
- More likely to fall for scams and deceptive promotions
Fill in the blank: People living in _______ environments face more ads for alcohol and fast food.
poor, urban
What are the ethical considerations regarding deception?
- Is deception ever justified?
- Is honesty always the best policy?
- Are all lies self-serving?
What is the ethical dilemma of emotional appeals?
Are emotional appeals ethically defensible, and are some types better than others?
Give an example of ethical emotional appeal.
Dr. Martin Luther King’s ‘I Have a Dream’ speech.
What is greenwashing?
Corporations promoting eco-friendly initiatives that are largely symbolic.
What are common criticisms of advertising?
- Advertising sells dreams and quick fixes
- Manipulates desires for unhealthy products
- Creates false needs
What is the response to the criticism of consumer stupidity?
Caveat emptor: let the buyer beware.
What role does media literacy play in advertising?
Media literacy can facilitate better understandings of media and advertising.
Summarize an ethical emotional appeal used to persuade someone to stop smoking.
An appeal might involve sharing personal stories of health impacts to evoke empathy and concern.
What types of ethical questions might arise when persuading vulnerable groups?
Questions about the appropriateness of tactics used and the potential for exploitation.
