Chapter 15 Creating Collaborative Partnerships Flashcards Preview

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Flashcards in Chapter 15 Creating Collaborative Partnerships Deck (11)
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1
Q

Web 2.0とは

Web 2.0の4つのcharacteristics

A

Web 2.0 (or Business 2.0) is the next generation of Internet use—a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free. Business 2.0 encourages user participation and the formation of communities that contribute to the content. In Business 2.0, technical skills are no longer required to use and publish information to the World Wide Web, eliminating entry barriers for online business.

  • Content sharing through open sourcing
  • User-contributed content
  • Collaboration inside the organization
  • Collaboration outside the organization
2
Q

(Web 2.0’s characteristics: Content sharing through open sourcing)

open system

source code

open source

A

An open system consists of nonproprietary hardware and software based on publicly known standards that allow third parties to create add-on products to plug into or interoperate with the system. 例)ipod

Source code contains instructions written by a programmer specifying the actions to be performed by computer software.

Open source refers to any software whose source code is made available free (not on a fee or licensing basis as in ebusiness) for any third party to review and modify.

3
Q

(Web 2.0’s characteristics: User-contributed content)

User-contributed content (or user-generated content)

reputation system

A

User-contributed content (or user-generated content) is created and updated by many users for many users. 例)Wikipedia, Youtube, Netflix, Amazon, Yelp

One of the most popular forms of user-generated content is a reputation system, where buyers post feedback on sellers. 例)eBay

4
Q

(Web 2.0’s characteristics: Collaboration inside the organization)

collaboration system

collective intelligence

KM

KMS

explicit knowledge

tacit knowledge

A

A collaboration system is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information. Business 2.0’s collaborative mind-set generates more information faster from a wider audience. Collective intelligence is collaborating and tapping into the core knowledge of all employees, partners, and customers. Knowledge can be a real competitive advantage for an organization. The most common form of collective intelligence found inside the organization is knowledge management (KM), which involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions. The primary objective of knowledge management is to be sure that a company’s knowledge of facts, sources of information, and solutions are readily available to all employees whenever it is needed. A knowledge management system (KMS) supports the capturing, organization, and dissemination of knowledge (i.e., know-how) throughout an organization. KMS can distribute an organization’s knowledge base by interconnecting people and digitally gathering their expertise.

Explicit knowledge consists of anything that can be documented, archived, and codified, often with the help of IT. Examples of explicit knowledge are assets such as patents, trademarks, business plans, marketing research, and customer lists.

Tacit(心の中での) knowledge is the knowledge contained in people’s heads. The challenge inherent in tacit knowledge is figuring out how to recognize, generate, share, and manage knowledge that resides in people’s heads.

5
Q

(Web 2.0’s characteristics: Collaboration outside the organization)

crowdsourcing

asynchronous communications

synchronous communication

A

The most common form of collective intelligence found outside the organization is crowdsourcing, which refers to the wisdom of the crowd. 個人ではなく群れから知識を得る方が効率的(^^

Traditional ebusiness communications were limited to face-to-face conversations and one-way technologies that used asynchronous(同時に起こらない)communications, or communication such as email in which the message and the response do not occur at the same time. Business 2.0 brought synchronous (同時に起こる)communication, or communications that occur at the same time such as IM or chat.

6
Q

social media

social network

social networking

A

Social media refers to websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg. A social network is an application that connects people by matching profile information. Providing individuals with the ability to network is by far one of the greatest advantages of Business 2.0. Social networking is the practice of expanding your business and/or social contacts by constructing a personal network. Social networking sites provide two basic functions. The first is the ability to create and maintain a profile that serves as an online identity within the environment. The second is the ability to create connections between other people within the network.

7
Q

tags

social tagging

folksonomy

social bookmarking

A

Tags are specific keywords or phrases incorporated into website content for means of classification or taxonomy(分類法). An item can have one or more tags associated with it, to allow for multiple browseable paths through the items, and tags can be changed with minimal effort. Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search. The entire user community is invited to tag, and thus essentially defines, the content. Flickr allows users to upload images and tag them with appropriate keywords. After enough people have done so, the resulting tag collection will identify images correctly and without bias.

Folksonomy is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system. Using the collective power of a community to identify and classify content significantly lowers content categorization costs, because there is no complicated nomenclature to learn. Users simply create and apply tags as they wish. For example, while cell phone manufacturers often refer to their products as mobile devices, the folksonomy could include mobile phone, wireless phone, smartphone, iPhone, BlackBerry, and so on. All these keywords, if searched, should take a user to the same site. Folksonomies reveal what people truly call things. They have been a point of discussion on the web because the whole point of having a website is for your customers to find it. The majority of websites are found through search terms that match the content.

Social bookmarking allows users to share, organize, search, and manage bookmarks.

8
Q

Describe the three Business 2.0 tools for collaborating.

A
  • Blog
  • Wiki
  • Mashup

A mashup is a website or web application that uses content from more than one source to create a completely new product or service. The term is typically used in the context of music; putting Jay-Z lyrics over a Radiohead song makes something old new. The web version of a mashup allows users to mix map data, photos, video, news feeds, blog entries, and so on to create content with a new purpose.

9
Q

Explain the three challenges associated with Business 2.0.

A
  • TECHNOLOGY DEPENDENCE(network/internetが無くなったらどうなる?)
  • INFORMATION VANDALISM(wikiは誰でも書き換える事が出来る)
  • VIOLATIONS OF COPYRIGHT AND PLAGIARISM
10
Q

Describe Web 3.0 and the next generation of online business.

A

Web 3.0 is based on “intelligent” web applications using natural language processing, machine-based learning and reasoning, and intelligent applications. Web 3.0 is the next step in the evolution of the Internet and web applications.

Web 3.0 offers a way for people to describe information such that computers can start to understand the relationships among concepts and topics. To demonstrate the power of Web 3.0, let’s look at a few sample relationships, such as Adam Sandler is a comedian, Lady Gaga is a singer, and Hannah is friends with Sophie. These are all examples of descriptions that can be added to web pages allowing computers to learn about relationships while displaying the information to humans. With this kind of information in place, there will be a far richer interaction between people and machines with Web 3.0.

11
Q
A