Chapter 16 Flashcards Preview

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Flashcards in Chapter 16 Deck (5)
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1
Q

What are the 6 steps in the consumer adoption process?

A

1) Awareness
2) Interest
3) Evaluation
4) Trial
5) Adoption
6) Internalization

2
Q

Who are the 5 buyers in the technology adoption curve?

A

1) Innovators
2) Early adopters
3) Early majority
4) Late majority
5) Laggards

3
Q

Successful technology products are able to have success with innovators and early adopters, and penetrate the mainstream market as well. This is called the:

A

Adoption chasm

4
Q

What are the different product characteristics that affect trial/adoption of a product?

A

1) Relative advantage
2) Compatibility
3) Complexity
4) Trialability
5) Observability

5
Q

What are the 6 A’s of pervasive computing (using intelligence and portable devices)?

A

1) Access
2) Anyone
3) Anytime
4) Anywhere
5) Any internet-enabled device
6) Authorized