Chapter 16: Typography and Lettering Flashcards by Nick Ohnmeiss

Q

Typography

A

the arrangement, style, and appearance of printed matter

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Q

Rules of Lettering (6)

A

type should not be curved unless unavoidable
disoriented lettering should have a slight curve
names “letter spaced” as little as possible
names have priority when continuity is interrupted
names should NEVER be upside down
certain lettering has specific criteria

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