chapter 18- product and price

Question 1

what is the marketing mix?

Answer 1

jf

Question 2

what are the 4 P’s?

Answer 2

f

Question 3

what are the 4 C’s?

Answer 3

red

Question 4

what is CRM?

Answer 4

d

Question 5

how can long term customer relationships be achieved?

Answer 5

gk

Question 6

what is a USP?

Answer 6

c

Question 7

what are the benefits of having a USP?

Answer 7

fdc

Question 8

what is a brand?

Answer 8

fv

Question 9

what are tangible and intangible attributes of a product?

Answer 9

c

Question 10

what is product positioning?

Answer 10

f

Question 11

what is product portfolio?

Answer 11

dk

Question 12

what is product portfolio analysis?

Answer 12

fn

Question 13

what is the product life cycle?

Answer 13

fkj

Question 14

what are the uses of the product life cycle?

Answer 14

f

Question 15

what are extension strategies?

Answer 15

vm

Question 16

how does the product price level affect business?

Answer 16

fjkd

Question 17

what is price elasticity of demand?

Answer 17

jf

Question 18

what does 0 PED mean?

Answer 18

fj

Question 19

what does PED between 0 and 1 mean?

Answer 19

kfjdc

Question 20

what does unitary PED mean?

Answer 20

ed

Question 21

what does PED greater than 1 mean?

Answer 21

d

Question 22

what does PED infinity mean?

Answer 22

djkd

Question 23

what are the factors that affect PED?

Answer 23

ff

Question 24

what are the uses of PED?

Answer 24

kd

Question 25

what are the limitations of PED?

Answer 25

fd

Question 26

what are the factors that determine price?

Answer 26

djk