Chapter 19- promotion and place

Question 1

what is promotion?

Answer 1

v

Question 2

why is it an important part of the marketing mix?

Answer 2

c

Question 3

what are promotional objectives?

Answer 3

sd

Question 4

what are the key issues of making promotional decisions?

Answer 4

df

Question 5

what is above the line promotion?

Answer 5

d

Question 6

what is advertising?

Answer 6

de

Question 7

what are the two types of advertising?

Answer 7

ef

Question 8

what is trade advertising?

Answer 8

f

Question 9

what are advertising agencies?

Answer 9

edfc

Question 10

what are the factors that influence choice of media to use?

Answer 10

b

Question 11

what is below the line promotion?

Answer 11

h

Question 12

what is sales promotion?

Answer 12

h

Question 13

what is personal selling?

Answer 13

fc

Question 14

what is direct mail?

Answer 14

d

Question 15

what is sponsorship?

Answer 15

d

Question 16

what is PR?

Answer 16

cd

Question 17

what is branding?

Answer 17

vf

Question 18

benefits of having a brand identity?

Answer 18

dcd

Question 19

what is brand extension?

Answer 19

ggff

Question 20

what are the ways to set marketing budgets?

Answer 20

fd

Question 21

is the marketing budget well spent?

Answer 21

gf

Question 22

what are the benefits to society of promotional expenditure?

Answer 22

gkl

Question 23

what are the drawbacks to society of promotional expenditure?

Answer 23

g

Question 24

how can the effectiveness of promotional campaigns be assessed?

Answer 24

cc

Question 25

what type of advertising to use at introduction stage?

Answer 25

d

Question 26

what type of advertising to use at growth stage?

Answer 26

fc

Question 27

what type of advertising to use at maturity stage?

Answer 27

c

Question 28

what type of advertising to use at decline stage?

Answer 28

sd

Question 29

what are the functions of packaging?

Answer 29

fc

Question 30

what is channel of distribution?

Answer 30

xs

Question 31

why is channel of distribution choice important?

Answer 31

fd

Question 32

what are the factors that affect choice of distribution channel?

Answer 32

gnkfjc

Question 33

benefits of direct selling?

Answer 33

ff

Question 34

drawbacks of direct selling?

Answer 34

dfc

Question 35

benefits of one intermediary channel?

Answer 35

fd

Question 36

drawbacks of one intermediary channel?

Answer 36

f

Question 37

benefits of 2 intermediary channel?

Answer 37

d

Question 38

drawbacks of 2 intermediary channel?

Answer 38

d

Question 39

how does internet impact 4 C's?

Answer 39

dcfc

Question 40

what is viral marketing?

Answer 40

cx

Question 41

what are the benefits of internet marketing?

Answer 41

fd

Question 42

what are the drawbacks of internet marketing?

Answer 42

fdfc

Question 43

what is an integrated marketing mix?

Answer 43

dd

Question 44

what are the qualities of effective marketing mix decisions?

Answer 44

dd