Chapter 2 Flashcards
How many apartment Seekers use online reviews
93%
What are some ways you can manage your reputation
Be proactive
Respond to all online comments
Consider third party resources
Use ILS
How long does it take to build a first impression
30 seconds
Leasing office should appeal to what five senses?
Sight
Smell
Taste
Sound
Touch
Promotional marketing is a form of what type of marketing
Outreach marketing
What are some promotion types
Advertising
Public relations
Sales promos
Relationship selling
Internal marketing
Non-personal promotion of a product
Advertising
Advertising tools
Online marketing
Television
Apartment publications
Signage and banners
Transit advertising
What does a marketing plan do for a community
Solve a problem
A Facebook page is considered what
Form of internal marketing
Internal marketing occurs where
On-site
What’s the difference between a feature and a benefit
A feature is an item or an amenity. Benefit is what the feature does for the resident.
Key steps to relationship sales
Assess, present and close
What is the three step process to manage objections
Admit it, explain it and resolve it
