CHAPTER 2: Flashcards
(39 cards)
Building use for regular reception, accommodation for a fee
Hotel
Sleeping accommodation and recreational facilities
Resort
Cater to transients but does not meet minimum requirements of an economy hotel
Tourist inn
List to tourist and travelers on a long term basis and offers basic services to tenants, similar to hotels
Apartel
Private or family operated boarding houses
Pension house
Units located along the highway
Motorist hotel (motel)
1-150 rooms
Small
151-400 rooms
Medium
401-1500 rooms
Large
1501 rooms and over
Mega
Classified by physical positioning
Location types
Hotel located in the center of city business district
Downtown location types
Can be classified as a special attractions that the truck guests for a reason
Resort location types
Event, activity, or facility identified in a specific hotel
Signature attraction
Provide a steady stream of travelers coming
Airport hotels
Not fit into the other three location types
Suburban hotels
Actual and perceive consideration a guest can reasonably expect to receive
Service level
Need to complete a total hotel experience
Full service
Lack of fnb outlets, no meeting spaces on site and offer fair price for quality guest room
Limited service
Combination of full and limited service hotel
Mid-market
Combination of market segments the hotel wants to penetrate
Target market
Provide guest want or need to facilitate a long term state
Extended stay hotels
Consumer looking for a hotel experience rivaling suites in luxury hotel
All suite hotels
Determines specific market segments within the main three market segment usually they focus on smaller, more specific mix of customers
Hybrid market