Chapter 2 - Cross-Cultural Variations in Consumer Behavior

Question 1

• Means More than Export and Import
  -Can include Values, Lifestyle and Attitude

Answer 1

Globalization

Question 2

Globalization is changing from: (2)

Answer 2

-one way influence from US from other countries
-Mutual Influence

Question 3

a recent study groups global consumer from 40 countries into key types: (10)

Answer 3

1. Undaunted Striver (17%)
2. Secure Traditionalist (16%)
3. Empowered Activist (15%)
4. Impulse Spender (14%)
5. Minimalist Seeker (12%)
6. Conservative Homebodies (8%)
7. Balance Optimist (6%)
8. Cautious Planner (5%)
9. Self Care Aficionados (5%)
10. Inspired Adventurer (3%)

Question 4

Determine Individual striving for success

Answer 4

Undaunted Striver (17%)

Question 5

Prefers Stability and Tradition

Answer 5

Secure Traditionalist (16%)

Question 6

passionate about Social causes and making a difference

Answer 6

Empowered Activist (15%)

Question 7

Enjoys spontaneous Purchases and Experience

Answer 7

Impulse Spender (14%)

Question 8

Seeks/Prioritize Simplicity

Answer 8

Minimalist Seeker (12%)

Question 9

prefer staying close at home

Answer 9

Conservative Home bodies (8%)

Question 10

Maintain Positive Outlook while being Cautious

Answer 10

Balance Optimist (6%)

Question 11

Careful in there decision making

Answer 11

Cautious Planner (5%)

Question 12

Prioritize their well being

Answer 12

Self Care Aficionados (5%)

Question 13

Seek new experiences in life

Answer 13

Inspire Adventurer (3%)

Question 14

Complex Whole that includes Knowledge, Belief, Art, Law, Morals, Customs and any other Capabilities.

Answer 14

Culture

Question 15

Give rise to Norm and associate sanctions, which in turn influence consumption Pattern

Answer 15

Cultural Value

Question 16

Specify ranges of appropriate behavior

Answer 16

Norms

Question 17

penalties for violating Norms

Answer 17

Sanctions

Question 18

the numerous values that differs across culture and affect consumption include: (3)

Answer 18

1. other oriented values
2. Environment Oriented Values
3. Self-oriented values

Question 19

Other-Oriented Values (6)

Answer 19

1. Individual/Collective
2. Youth/Age
3. Extended/Limited Family
4. Masculine/Feminine
5. Competitive/Cooperative
6. Diversity/Uniformity

Question 20

Environment-Oriented Values (6)

Answer 20

1. Cleanliness
2. Performance/Status
3. Tradition/Change
4. Risk Taking/Security
5. Problem Solving/Fatalistic
6. Nature

Question 21

Self Orientated Values (6)

Answer 21

1. Active/Passive
2. Sensual Gratification/Abstinence
3. Material/Non Material
4. Hard Work/Leisure
5. Postponed Gratification/Immediate Gratification
6. Religious/Secular

Question 22

Non Verbal Communication (7)

Answer 22

1. Time
2. Space
3. Symbols
4. Relationships
5. Agreement
6. Things
7. Etiquette

Question 23

The Meaning of time Varies between cultures in two Major Ways:

Answer 23

1. Time Perspective
2. Time interpretation

Question 24

Overall use and meaning assigned to Space: (2)

Answer 24

1. Space connected to Rank
2. Personal Space

Question 25

Symbol for mourning of death in the far east but purity in United States

Answer 25

White

Question 26

Associated With Death in many Latin American Country

Answer 26

Purple

Question 27

Femininity/Masculinity in different countries

Answer 27

Blue

Question 28

Unlucky or Negative/ Lucky in different Countries

Answer 28

Red

Question 29

Sign of Death in Mexico

Answer 29

Yellow Flower

Question 30

Suggestion of Death in England

Answer 30

White Lilies

Question 31

Unlucky Number/ Lucky Number in Different Countries

Answer 31

7

Question 32

Negative/Positive

Answer 32

Triangle

Question 33

Wisdom/Bad luck

Answer 33

Owl

Question 34

Grace/Homosexuality

Answer 34

Deer

Question 35

Describe a population in terms of its size, Structure and distribution

Answer 35

Demographics

Question 36

Meaning of PPP

Answer 36

Purchasing Power Parity

Question 37

Based on the cost of a standard market Basket of products bought in each country

Answer 37

Purchasing Power Parity (PPP)