chapter 3 Flashcards

1
Q

define return on equity

A

ROE = net income / average stockholders’ equity

measure return from perspective of company’s stockholders

measure the return the company has earned on the book value of the shareholders’ investment - how effective management has been in its role as stewards of capital invested by shareholders

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2
Q

what’s the ROE formula if there’s preferred stock

A

ROE = (net income attributable to company shareholders - preferred dividends)/(average equity attributable to company shareholders - average preferred equity)

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3
Q

is ROE computed in controlling or noncontrolling stockholders

A

only non controlling interest (parent company) stockholders

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4
Q

what are the 2 methods for disaggregating ROE

A

1.The first method is the traditional
DuPont analysis
that disaggregates return on equity into
components of profitability, productivity, and leverage.

The second method extends the traditional DuPont analysis by taking an
ROE analysis with
an operating focus
that separates operating and nonoperating activities. This method, which
focuses on operating or core activities, provides insight into the factors that drive value creation

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5
Q

what’s the DuPont model of ROE

A

ROE = (net income/average total assets) x (average total assets/average stockholders
equity) x NCIR

ROE = ROA x financial leverage x noncontrolling interest ratio

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6
Q

what’s the point of ROE

A

takes the perspective of a company’s shareholders and measures rate of
return on shareholders’ investment—how much net income is earned relative to the equity invested
by shareholders. It reflects
both
company performance (as measured by Return on assets)
and
how assets are financed (relative use of liabilities and equity as measured by the leverage term).
ROE is higher when there is more debt and less equity for a given level of assets (this is because
the denominator in ROE, equity, is smaller). There is, however, a trade-off: while using more debt
and less equity results in higher ROE, the greater debt means higher risk for the company.

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7
Q

define ROA

A

measures return from the perspective of the entire company. This
return includes both profitability (numerator) and total company assets (denominator).

to earn a high return on assets, the company must be profitable
and
manage assets to minimize the assets
invested to the level necessary to achieve its profit.

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8
Q

what does ROA encourage managers to do

A

ROA anal-
ysis encourages managers to focus on the profit achieved from the assets under their control. This
means that managers seek to increase profits with the same level of assets
and
to decrease assets
without decreasing the level of profit. It is this dual focus that makes return on assets a powerful performance measure—focusing managers’ attention on
both
the income statement and balance sheet.

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9
Q

what’s a note of the ROA calculation?

A

ROA measures the return on
all
the company’s assets, that is the total net income
generated from total assets. Because total asset equals total liabilities plus total equity, the ROA
computation is from the perspective of
all
of the stakeholders of the company. Therefore, we use
consolidated net income (net income
before
allocation to noncontrolling interest) in the numerator
and consolidated total assets (averaged) in the denominator.

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10
Q

define financial leverage

A

measures the degree to which the
company finances its assets with debt versus equity.

ratio of average total assets to average stockholders equity

FL measures the leverage on
all
the company’s assets compared to equity from all sources. Therefore, we use consolidated equity
and do not exclude noncontrolling interest or preferred stock in the denominator of the FL ratio.

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11
Q

ROE vs ROA and FL

A

Because
ROE focuses on a company’s common shareholders, it uses
Net income attributable to the com-
pany’s common shareholders
in the numerator and
Equity attributable to the company’s common
shareholders
in the denominator (both of which exclude net income and equity that are attribut-
able to the noncontrolling interest). ROA and FL, in contrast, focus on the entire company and, consequently, use Net income (more precisely,
Net income before allocation of noncontrolling
interest
) in the numerator and
Total stockholders’ equity
(including noncontrolling interest) in the
denominator. We, therefore, add a third term to the ROE computation to account for both share-
holder groups (the company’s shareholders

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12
Q

what’s the formation for noncontrolling interest ratio

A

NCIR = (net income attributable to the company’s common shareholders/net income)/(average equity attributable to the company’s common shareholders/average total equity)

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13
Q

what’s the disaggregating ROA formula

A

ROA = (net income/sales) x (sales/average total assets)

= profit margin x asset turnover

Return on assets is the product of profit margin and utilization of assets in generating sales (asset
turnover). This is the insight that DuPont analysis offers as it focuses managers’ attention on both
profitability
and
management of the balance sheet.

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14
Q

define profit margin and asset turnover

A

Profit margin (PM).
PM
is what the company earns on each sales dollar; a company
increases profit margin by increasing its gross profit margin (Gross profit/Sales) and/or reduc-
ing its operating expenses and income tax expense as a percent of sales.

Asset turnover (AT).
AT
is the sales level generated from each dollar invested in assets; a
company increases asset turnover (
productivity
) by increasing sales volume with no increase
in assets and/or by reducing assets invested without reducing sales.

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15
Q

what’s the goal with ROA

A

goal is to increase the productivity of the company’s assets in generating sales and then to
bring as much of each sales dollar to the bottom line (net income). Managers usually understand
product pricing, management of production costs, and control of overhead costs. Fewer manag-
ers understand the role of the balance sheet. The ROA approach to performance measurement
encourages managers to focus on returns achieved from assets under their control, and ROA is
maximized with a joint focus on both profitability and productivity.

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16
Q

disaggregation of ROE on the first level vs second level

A

The disaggregation of ROE into ROA and financial leverage (FL) represents a
first level
of
analysis where we examine ROE over time and in comparison with peers to identify trends and
differences from the norm.
A
second level
analysis of the components of return on equity seeks to identify factors driving profitability (profit margin) and productivity (asset turnover) and to assess whether financial
leverage increases the risk of default and bankruptcy beyond acceptable levels.

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17
Q

what is profit margin influenced by

A

gross profit on sales and SG%A expenses

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18
Q

what is gross profit margin influenced by

A

selling price of company’s products and the cost to make or buy those products

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19
Q

what do we prefer un gross profit margin

A

be high and increasing as the opposite usually signals more competition or less success with the company’s product line

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20
Q

what reasons would gross profit margin decline

A

Perhaps competitive intensity increased and selling prices have dropped to remain competitive.

Perhaps the company’s product line has lost appeal or its technology is not cutting edge.

Perhaps the cost to make or buy products has increased due to increases in material or labor
costs and the company cannot pass on that cost increase to customers.

Perhaps there is a change in product mix away from high margin products to lower margin
products (remember that sales and gross profit include
all
of the company’s products, includ-
ing both high margin and low margin products).

Perhaps the volume of products sold has declined, resulting in an increase in manufacturing
cost as factory overhead is spread out over a smaller number of units produced.

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21
Q

what’s the analysis of operating expense margin

A

Analysis of operating expense margin focuses on each expense in whatever detail the company
discloses in its income statement and notes. We compare the
operating expense margin, and the margins for each of its com-
ponents, over time and against peers (making sure that peers have
similar business models). We investigate deviations from histori-
cal trends or benchmarks to uncover the cause. We are inclined to
judge lower expense levels as favorable, but caution is advised.
Perhaps a lower expense level happens because the company has
tried to mitigate declining profits by reducing R&D, marketing,
or compensation costs. Such activities tend to result in short-term
improvements at long-term costs such as reduced market share
and damaged employee morale.

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22
Q

how is productivity reflected

A

in return of assets through turnover of total assets (sales/total assets)

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23
Q

what’s the starting point in working capital analysis

A

examine current ratio (current assets/current liabilities) and quick ratio ((cash + marketable securities + accounts receivables)/current liabilities)

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24
Q

why does working capital analysis focus on AR, inventory and AP

A

These three accounts relate to a company’s core activities: buying (or manufac-
turing) and selling inventory. These activities make up the
operating cycle
and analyzing the activity
in these three accounts can reveal key insights into the company’s operating cash flow and liquidity.

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25
what's the formula for DIO, DSO, and DPO
DIO = 365 x (average inventories/COGS) DSO = 365 x (average AR/sales) DPO = 365 x (average AP/COGS)
26
what's the cash conversion cycle
CCC = DIO + DSO - DPO
27
what does the CCC reflect
Credit terms offered to customers ■ Types of inventory carried and depth and breadth of product lines (which influence the time inventories remain unsold). ■ Time period in which suppliers are paid for goods and services.
28
why is there variability in CCC across industries
reflects fundamental differences in business models.
29
why do companies prefer lower cash conversion cycle
This means that the operating cycle is generating profit and cash flow quickly.
30
how is a negative cash conversion viewed?
viewed positively
31
what's the PP&E turnover by industry
highest: Communication services, Information Tech, Industrials, healthcare, Consumer Discretionary, Consumer Staples, Materials, Energy, Utilities
32
what do improvements in PP&E turnover require
Divestiture of unproductive assets or entire business segments. ■ Joint ventures with other companies to jointly use PP&E assets such as distribution networks, information technology, production facilities, and warehouses. Divestiture of production facilities with agreements to purchase finished goods from the facilities’ new owners. ■ Sale and leaseback of administrative buildings.
33
what are the usual obligations in a loan agreement for debt financing
Restrictions on certain activities, such as mergers or acquisitions of other companies without approval of lenders. ■ Prohibitions against dividend payments or the repurchase of common stock without approval of lenders. ■ Covenants to maintain required levels of financial ratios, such as a maximum level of finan- cial leverage, minimum levels of the current and quick ratios, minimum level of equity, and minimum level of working capital. ■ Prohibitions against the pledging of assets to secure new borrowings. ■ Remedies to lenders in event of default (failure to make required interest and principal pay- ments when due). These remedies can include seizing company assets or, possibly, forcing the company into bankruptcy and requiring liquidation.
34
what does an analysis of financial leverage entail
Analysis typically involves ratios that investigate the level of borrowed money relative to equity capital and the level of profitability and cash flow relative to required debt payments. Although there are dozens of financial leverage-related ratios in commercial databases, the fol- lowing two ratios capture the spirit of leverage analysis. ■ Total debt-to-equity ratio (Total debt/Total stockholders’ equity). ■ Times interest earned ratio (Earnings before interest and taxes/Interest expense, gross).
35
check textbook page 16 in chapter 3 on summary ratios in DuPont disaggregation of ROE and tell me ratio, computation, what the ratio measure and positive indictors
36
what's the ROE formula with an operating focus
ROE = operating return + nonoperating return (1) return from the company’s operating activities, linked to revenues and expenses from the company’s sale of products or services, and (2) return from nonoperating (financing and investing) activities.
37
can companies use debt to increase their ROE
yes, but it increases the risk of failure to make required debt payments
38
what's the difference between borrowed money and operating liabilities
Accounts payable and accrued liabilities are interest free and are self-liquidating, meaning that they are paid when receivables are collected as part of the cash conversion cycle. On the other hand, borrowed money is interest-bearing and often contains severe legal repercussions in the event of nonpayment, possibly risking bankruptcy. The operating focus treats these two types of liabilities differently for ROE analysis, treating borrowed money (debt) as a nonoperating item
39
what's the formula for Return on Net Operating Assets (RNOA)
RNOA = net operating profit after tax /Average net operating assets NOPAT/NOA= NOPAT/sales x Sales/average NOA = net operating profit margin x net operating asset turnover
40
what's the formula of net operating assets
net operating assets = operating assets - operating liabilities
41
what are included in operating assets
Operating assets are those assets directly linked to the company’s ongoing (continuing) business operations of bringing its products or services to the market. The company needs these assets to operate normally and they typically include the following: ■ Accounts receivable ■ Inventories ■ Prepaid expenses and supplies ■ Property, plant, and equipment (PP&E) ■ Right-of-use assets, which are long-term leased assets that are treated like PP&E assets that are owned outright ■ Intangible assets and goodwill The FASB previously released a draft of a proposed new format for financial statements to, among other things, distinguish operating and nonoperating activities. ■ Deferred income tax assets ■ Equity method investments (EMI), which are strategic investments with partners, associated companies, and joint ventures
42
what's operating liabilities
Operating liabilities are obligations that arise from operating revenues and expenses. These liabil- ities arise from the core business activities of the company. Examples include: ■ Accounts payable ■ Accrued expenses (for unpaid wages and other operating expenses) ■ Unearned or deferred revenue (as it relates to operating revenue) ■ Income taxes payable (both short-term and long-term) ■ Deferred income tax liabilities ■ Pension and other post-employment obligations (that relate to employee retirement and healthcare, which are operating activities)
43
what's classified as other assets and liabilities
non-operating items such as equity items
44
what's Net nonoperating obligations (NNO)
net nonoperating obligations = nonoperating liabilities - nonoperating assets All balance sheets include nonoperating liabilities and/or nonoperating assets, although they are typ- ically less numerous than the operating items. Generally, nonoperating refers to assets and liabilities that are not used as part of the core business activities of the company. As a rule of thumb, if the liability requires the payment of interest expense or if the asset earns interest or dividend income, it is classified as nonoperating. NNO refers to net “obligations” whereas NOA refers to net “assets.” We subtract any nonoperating assets from nonoperating liabilities to arrive at NNO. For most companies, NNO is a positive amount, meaning that nonoperating obligations are greater than nonoperating assets.
45
what are some common nonoperating liabilities
Short-term and long-term debt, regardless of the purpose of the borrowing ■ Lease obligations, current and noncurrent portions ■ Interest payable ■ Dividends payable Equity items are not part of operating or nonoperating items ■ Discontinued or held-for-sale liabilities ■ Derivative liabilities
46
what are some common nonoperating assets
Cash and cash equivalents ■ Marketable securities (both current and noncurrent) ■ Discontinued or held-for-sale assets ■ Derivative assets
47
why is cash and cash equivalents in nonoperating assets
It might seem odd that we classify cash and cash equivalents as a nonoperating asset, but this account frequently consists almost totally of “cash equivalents,” which are short-term investments with a scheduled maturity of 90 days or less. Technically, the cash needed to support routine business transactions is an operating asset. However, companies do not separately report that information and it is typically a small portion of the cash and cash equivalents line item. Therefore, we consider the entire cash and cash equivalents account as a nonoperating asset. This is consistent with current practice among external financial analysts. Net Nonoperating Obligations (NNO)
48
what's operating activities and how does the Income statement capture it
Operating activities are those that relate to bringing a company’s products or services to market and any after-sales support. The income statement captures operating revenues and expenses, yielding operating profit. Operating profit less income tax on operating profit results in net operating profit after tax (NOPAT). This measure of a company’s operating performance warrants special attention because it is the lifeblood of a company’s value creation and growth.
49
why is net income not equivalent to net operating profit after tax
because the income statement often includes nonoperating activities. These activities relate to such items as borrowed money that creates interest expense and nonstrategic investments in marketable securities that yield interest or dividend revenue.
50
what's the formula to net operating profit after tax
NET OPERATING PROFIT AFTER TAX = NET OPERATING PROFIT BEFORE TAX - TAX ON OPERATING PROFIT
51
what are the operating line items on the income statement
Operating activities relate to bringing a company’s products or services to market and providing after-sales support. These include: ■ Revenues ■ Costs of goods sold (COGS) ■ Selling, general, and administrative expense (SG&A) such as wages, advertising, occupancy, insurance, depreciation and amortization, litigation, and restructuring expenses ■ Research and development—often reported as part of SG&A ■ Impairments of operating assets such as PP&E, intangibles, and goodwill ■ Income from strategic investments ( not marketable securities)—including joint ventures, partnerships, associated companies, and equity-method investments ■ Gains and losses on disposals of operating assets such as PP&E and strategic investments ■ “Other” operating expenses or revenues—unless note disclosures indicate that the items are nonoperating or they are included in the nonoperating portion of the income statement
52
what the nonoperating line items on the income statement
Nonoperating income and expense items relate to nonoperating assets and liabilities. These items include: ■ Interest expense on debt and lease obligations ■ Loss or income relating to discontinued operations ■ Debt issuance and retirement costs ■ Interest and dividend income on nonstrategic investments (marketable securities) ■ Gains or losses on the sale of nonstrategic investments ■ “Other” income or expense if reported separately from operating income (usually following the operating section of the income statement)
53
can nonoperating activities create a pretax net nonoperating expense? what does that mean?
For most companies, nonoperating activities create a pretax net nonoperating “expense” (meaning that interest expense exceeds interest and other nonoperating income). When the reverse is true (interest and other nonoperating income is greater than interest expense), then the net nonoperating item is “income”
54
what's the tax on operating profit formula
tax in operating profit = tax expense + (pretax net nonoperating expense x statutory tax rate) = tax expense x tax shield
55
define tax shield
which are the taxes that a company saves by having tax-deductible nonoperating expenses (see Tax Shield box below for details). By defini- tion, the taxes saved (by the tax shield) do not relate to operating profits; thus, we must add back the tax shield to total tax expense to compute the tax on operating profit.
56
when would a company have a negative tax shield and what is it?
: For companies where nonoperating revenues are greater than nonoperating expenses, so-called nonoperating income, the “pretax net nonoperating expense” is a negative number which yields a negative tax shield. A negative tax shield implies that the company is paying more tax than it would have paid if not for the additional nonoperating income. Tax on oper- ating profit is computed in the same manner as in the equation above: we add the negative tax shield to tax expense.
57
what's the formula of return on net operating assets (RNOA)
RNOA = net operating profit after tax / average net operating assets
58
what's the approx formula of ROE when there's no noncontrolling interest in operating and nonoperating components
ROE = operating return (RNOA) + nonoperating return
59
why are we interested in financial leverage
because it is an important measure of the risk a company is incurring with its reliance on debt. As debt increases so does the risk that the company is unable to pay the interest and principal payments on the debt. Financial leverage quantifies this risk. While financial leverage increases risk, it also increases the return to shareholders but only if the yield on the assets financed with the debt is greater than the borrowing rate on the debt .
60
how does DuPont and operating approaches impact of financial leverage differently
DuPont approach measures the impact of financial leverage on ROE using only balance sheet numbers: Operating approach measures the impact of financial leverage on ROE using nonoperating return , which captures effects from both the balance sheet and the income statement. Nonoperating return provides a way to measure the impact of financial leverage on ROE.
61
what's the net operating profit margin
net operating profit margin (NOPM) = net operating profit after tax / sales reveals how much operating profit the company earns from each sales dollar. All things equal, a higher net operating profit margin is preferable. Net operating profit margin is affected by ■ Gross profit (Revenues – Cost of goods sold) which depends on product prices, manufactur- ing or purchase costs, and competition in product pricing ■ Other operating expenses and overhead costs that the company incurred to support oper- ating activities
62
what's the net operating asset turnover (NOAT)
net operating asset turnover = sales/average net operating assets measures the productivity of the company’s net operating assets. This metric reveals the level of sales the company realizes from each dollar invested in net operating assets. All things equal, a higher NOAT is preferable.
63
how can companies increase net operating asset turnover
by either increasing sales for a given level of investment in operating assets, or by reducing the amount of operating assets necessary to generate a dollar of sales, or both. Reducing operating working capital (current operating assets less current operating liabilities) is usually easier than reducing long-term net operating assets. For example, companies can implement strategies to collect their receivables more quickly, reduce their inventories, and delay payments to their suppliers. All of these actions reduce operat- ing working capital and, thereby, increase NOAT. These strategies must be managed, however, so as not to negatively impact sales or supplier relations. Working capital management is an import- ant part of managing the company effectively.
64
why is it difficult to reduce the level of long-term net operating assets
The level of PP&E required by the company is determined more by the nature of the company’s business model than by management action. For example, telecommunications companies require more capital investment than do retail stores. Still, there are several actions that managers can take to reduce capital investment. Some companies pursue novel approaches, such as corporate alliances, out- sourcing, and use of special-purpose entities;
65
what does the analysis of net operation asset turnover examine
examines the ratio over time and in comparison with peers. As with asset turnover in the DuPont analysis, the net operating asset turnover includes effects from the turnover (and corresponding days) for each of the working capital accounts (accounts receivable, inventory, accounts payable) and effects from the long-term operating assets turnover. A second-level analysis of net operating asset turnover examines these components to uncover underlying trends that drive this ratio.
66
what's the tradeoff between margin and turnover
relatively straightforward when comparing companies that operate in one industry ( pure-play firms). Analyzing conglomerates that operate in several industries is more challenging. The margins and turnover rates for companies that operate in more than one industry are a weighted average of the margins and turnover rates for the various industries in which they operate.
67
what's the difference between IFRS balance sheet and US GAAP
IFRS companies routinely report “financial assets” or “financial liabilities” on the balance sheet. IFRS defines financial assets to include receivables (operating item), loans to affiliates or asso- ciates (can be operating or nonoperating depending on the nature of the transactions), securities held as investments (nonoperating), and derivatives (nonoperating). IFRS notes to financial state- ments detail what financial assets and liabilities consist of. This helps us accurately determine NOA and net nonoperating obligations (NNO). The IFRS income statement does not report operating income, which means we must devote attention to classify operating versus nonoperating income components. IFRS income statements often report items that are considered operating such as gains and losses on disposals of oper- ating assets, or income from equity method investments, below the operating income line. We must examine IFRS income statements and their notes to independently assess the nature of each income statement item.
68
how can ROE be disaggregated into FLEV x spread
ROE = [operating return (RNOA) + nonoperating return] x NCIR nonoperating return = financial leverage x spread Financial leverage = average NNO/average equity spread = RNOA - NNEP
69
how to increase ROE by financial leverage and spread
1. Increase FLEV —borrow more (proportionately), which increases NNO relative to equity and increases FLEV 2. Increase Spread —borrow at lower cost (RNOA held constant), which decreases NNEP and increases Spread
70
what's the limit on increasing nonoperating return
nonoperating return can only be increased as long as the company does not take on too much debt. Credit risk (the risk of default or bankruptcy) increases with the level of debt. As the company takes on more debt, lenders will mitigate the increased credit risk by charging higher interest rates. As borrowing costs increase, there will be fewer investment opportunities (assets that the company can acquire) that earn an adequate return to justify the increased borrowing. At some point, further borrowing will not be cost-effective. This explains why we do not often see companies with excessive levels of financial leverage, or at least not over the long term.
71
how does negative FLEV (financial leverage) affect the relation between ROE and RNOA
ROE is re- duced as a consequence of the firm holding relatively low-earning financial assets that are financed by higher-cost debt. Negative FLEV companies typically report an acceptable level of ROE, but have foregone the opportunity to increase ROE even further.
72
RNOA vs ROA
RNOA measured operating performance more accurately as NOA excludes Apple’s sizeable investment in cash and marketable securities, NOA reveals the power of non-debt (interest-free) liabilities such as supplier credit and operating accruals such as payables for utilities, wages, and so forth
73
RNOA vs ROA for shareholder value
RNOA - operating activities that drive shareholder value, not investment in marketable securities. In this case, the operating approach is an important (and superior) measure of Apple’s financial performance.
74
what's the benefit of ratios
it is “unit free”—that is, ratios allow us to compare companies of different sizes and contrast financial statements that are reported in different currencies
75
define vertical analysis and horizontal analysis
Vertical analysis expresses financial statements in ratio form. Specifically, we express income statement items as a percent of net sales, and balance sheet items as a percent of total assets. Such common-size, or right-size, financial statements facilitate comparisons across companies of different sizes and comparisons of accounts within a set of financial statements. Horizontal analysis is the scrutiny of financial data across time. Comparing data across two or more consecutive periods assists in analyzing trends in company performance and in predicting future performance. There are two ways to perform a horizontal analysis
76
what are the 2 ways to perform horizontal analysis
Compare vertical analysis over time. Once the balance sheet or income statement is expressed in percentage terms, we can look for trends or changes year over year. This level of analysis points out areas that warrant additional research. We use notes, the MD&A section of the Form 10-K, and external sources to explain un- usual changes or concerning trends. ■ Express each financial statement item as a year-over-year percentage change, as follows. (Current balance − Previous balance) / Previous balance Special attention is required when the previous balance is a negative number (current balance - previous balance)/absolute value of previous balance
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what's the limitations of ratio analysis
1. Measurability . Financial statements reflect what can be reliably measured. This results in nonrecognition of certain assets, often internally developed assets, the very assets that are most likely to confer a competitive advantage and create value. Examples are brand name, a superior management team, employee skills, and a reliable supply chain. 2. Noncapitalized costs . Related to the concept of measurability is the expensing of costs relating to “assets” that cannot be identified with enough precision to warrant capitalization. Examples are brand equity costs from advertising and other promotional activities, and research and development costs relating to future products. 3. Historical costs . Assets and liabilities are usually recorded at original acquisition or issuance costs. Subsequent increases in value are not recorded until realized, and declines in value are only recognized if deemed permanent. Company Changes - Many companies regularly undertake mergers, acquire new companies, and divest subsidiaries. Such major operational changes can impair the comparability of company ratios across time. Companies also change strategies, such as product pricing, R&D, and financing. We must understand the effects of such changes on ratios and exercise caution when we compare ratios from one period to the next. Companies also behave differently at different points in their life cycles. For instance, growth companies possess a different profile than do mature companies. Seasonal effects also markedly impact analysis of financial statements at different times of the year. Thus, we must consider life cycle and seasonality when we compare ratios across companies and over time. Conglomerate Effects - Few companies are a pure-play; instead, most companies operate in several businesses or industries. Most publicly traded companies consist of a parent company and multiple subsidiaries, often pursuing different lines of business. Most heavy equipment manufacturers, for example, have finance subsidiaries (Financial statements of such conglomerates are consolidated and include the financial statements of the parent and its subsidiaries. Consequently, such consolidated statements are challenging to analyze. Typically, analysts break the financials apart into their component businesses and separately analyze each component. Fortunately, companies must report financial information (albeit limited) for major business segments in their 10-Ks. Fuzzy View - Ratios reduce, to a single number, the myriad complexities of a company’s operations. No scalar can accurately capture all qualitative aspects of a company. Ratios cannot meaningfully convey a company’s marketing and management philosophies, its human resource activities, its financing activities, its strategic initia- tives, and its product management. In our analysis we must learn to look through the numbers and ratios to better understand the operational factors that drive financial results. Successful analysis seeks to gain insight into what a company is really about and what the future portends. Our overriding purpose in analysis is to understand the past and present to better predict the future. Calculating and analyzing ratios are crucial first steps in that process.