chapter 3 Flashcards
evaluating a firms internal capabilities (38 cards)
resource-based view (RBV)
is a model of a firms performance that focuses on the resources and capabilities controlled by a firm as sources of competitive advantage
resources
the tangible and intangible assets that a firm controls that it can use to conceive and implement its strategies. Examples of resources include a firm’s factories (a tangible asset), its products (a tangible asset), its reputation among customers (intangible asset), and teamwork among its managers
capabilities
are a subset of a firm’s resources and are defined as the tangible and intangible assets that enable a firm to take full advantage of the other resources it controls. Skills and abilities to use resources example is marketing skills.
financial resources
include all the money, from whatever source, that firms use to conceive and implement strategies. These financial resources include cash from entrepreneurs, equity holders, bondholders, and banks. Retained earnings, or the profit that a firm made earlier in its history and invests in itself, are also an important type of financial resource.
physical resources
include all the physical technology used in a firm.
human resources
include the training, experience, judgment, intelligence, relationships, and insight of individual managers and workers in a firm
organizational resources
are an attribute of groups of individuals. Organizational resources include a firm’s formal reporting structure; its formal and informal planning, controlling, and coordinating systems; its culture and reputation; and informal relations among groups within a firm and between a firm and those in its environment.
what are the 4 categories of resources
1.financial resources
2.physical resources
3.human resources
4.organizational resources
what are the critical assumptions of the resources-based view (RBV)
- resource heterogeneity
2.resource immobility
resource heterogeneity
implies that for a given business activity, some firms may be more skilled in accomplishing this activity than other firms. different firms may possess different bundles of resources and capabilities, even if they are competing in the same industry. In product design, Apple continues to be more skilled than, say, IBM
resource immobility
resources controlled by some firms may not diffuse to others. some of these resource and capability differences among firms may be long lasting because it may be very costly for firms without certain resources and capabilities to develop or acquire them
What does VRIO framework stand for
values, rarity, imitability, organization
VRIO framework
stands for four questions one must ask about a resource or capability to determine its competitive potential: the question of Value, the question of Rarity, the question of Imitability, and the question of Organization.
the question of value
Does a resource enable a firm to exploit an environmental opportunity and/or neutralize an environmental threat ?
The question of the value of outcomes
yes- resources are valuable
no-resources are weaknesses
tracking impact in terms of values
o Examine changes in a firm’s revenues and costs when using resources.
o Successful use leads to:
Increased net revenues
Decreased net costs
Or both compared to when resources are not used.
value chain analysis
A value chain is a set of business activities that a firm engages in to:
* Develop products/services
* Produce products/services
* Market products/services
the question of Rarity
How many competing firms already possess particular valuable resources and capabilities?”
if a firms resources are not valuable than
competitive disadvantage
if a firms resources are valuable but not rare
competitive parity
if a firms resources are valuable and rare
competitive advantage
the question of imitability
“Do firms without resources or capability face a cost disadvantage in obtaining or developing it compared to firms that already possess it?”
if a firms resources are valuable, rare but not costly to imitate then
temporary competitive advantage
if a firms resources are valuable, rare, and costly to imitate
sustained advantage