Chapter 3 Flashcards
(29 cards)
External Analysis Outcomes
opportunities and threats; firms identify what they MIGHT choose to do
Internal Analysis Outcomes
unique resources, capabilities, and competencies; firms identify what they CAN do
Competitive Advantage Key Points
- tends to disappear over time
2. innovation and human capital are critical resources
Sustainability of a competitive advantage is a function of:
- the rate of core competence obsolescence due to external and internal environmental changes
- the availability of substitutes for the core competence
- the imitability of the core competence
Analysis outcome of internal analysis should be:
understanding how to leverage the firm’s bundle of heterogeneous resources and capabilities
Goal of the internal organization
creating value
Strategic Decisions
- are non-routine
- have ethical implications
- significantly influence the firm’s ability to earn above-average returns
Intraorganizational conflict
results from decisions about core competencies and how to develop them
2 challenges managers face
uncertainty and complexity
Challenge of analyzing the internal organization
- learning - making and correcting mistakes
2. judgement - taking intelligent risks and strategic competitiveness
Resources
source of a firm’s capabilities, broad in scope, cover a spectrum; tangible and intangible
Tangible Resources
assets that can be seen, touched, and quantified
Intangible Resources
assets rooted deeply in the firm’s history, accumulated over time, can’t be seen or touched
Categories of Tangible Resources
- financial
- organizational
- physical
- technological
Categories of Intangible Resources
- human resources
- innovation
- reputational
Capabilities
emerge over time through complex interactions among tangible and intangible resources
Two tools firms use to identify and build core competencies
- four specific criteria of sustainable competitive advantage
- value chain analysis
Four Criteria of Sustainable Competitive Advantage
- valuable
- rare
- costly-to-imitate
- nonsubstitutable capabilities
Valuable Capabilities
help a firm to neutralize threats or exploit opportunities
Rare Capabilities
are not possessed by many others
Costly-to-imitate
- historical
- ambiguous cause
- social complexity
Nonsubstitutable
no strategic equivalent, firm-specific knowledge, org structure
Parity
average returns
Value Chain Analysis
allows the firm to understand the parts of its operations that create value and those that do not