chapter 3

Question 1

casuist ethical theory

Answer 1

ethical theory that compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes

Question 2

cause-related marketing

Answer 2

the cooperative marketing efforts between a for-profit firm and a nonprofit organization

Question 3

code of ethics

Answer 3

a guideline to help marketing managers and other employees make better decisions

Question 4

corporate social responsibility

Answer 4

a business’s concern for society’s welfare

Question 5

deontological theory

Answer 5

ethical theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma

Question 6

ethics

Answer 6

the moral principles or values that generally govern the conduct of an individual or a group

Question 7

Foreign Corrupt Practices Act [FCPA]

Answer 7

a law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries

Question 8

green marketing

Answer 8

the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment

Question 9

moral relativism

Answer 9

an ethical theory of time-and-place ethics; that is, the belief that ethical truths depend on the individuals and groups holding them

Question 10

morals

Answer 10

the rules people develop as a result of cultural values and norms

Question 11

pyramid of corporate social responsibility

Answer 11

a model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the firm’s economic performance supports the entire structure

Question 12

stakeholder theory

Answer 12

ethical theory stating that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm’s operation

Question 13

sustainability

Answer 13

the idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time

Question 14

utilitarian ethical theory

Answer 14

ethical theory that is founded on the ability to predict the consequences of an action

Question 15

virtue

Answer 15

a character trait valued as being good