Chapter 3 Flashcards

(27 cards)

1
Q

Planning

A

Is the process of formulating objectives and determining how to achieve them

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2
Q

Resource

A

Is my person or product that will help in the production of a good or service

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3
Q

Human resources

A

They are employees who provide their time, energy,me kills and effort

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4
Q

Physical resources

A

Refer to equipment such as a computer, cash register, machinery, motor vehicle, office equipment and stock.

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5
Q

Asset

A

Is any item of value owned by the business

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6
Q

Established costs

A

Include those costs involved in setting up the business.

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7
Q

Operating costs

A

Include those costs involved in the ordinary day to day running of the business

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8
Q

Equity

A

Is the funds contributed by the owners of a business to commence and build the business

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9
Q

Debt

A

Is the funds provided by sources outside the business which must be paid back over time with interest.

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10
Q

Working capital

A

Is the funds available for the short-term financial commitments of a business

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11
Q

Bank overdraft

A

The back allows a business or individual to over draw their account up to an agreed limit for a specified time, to help over come a temporary cash shortfall.

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12
Q

Bank bills

A

Are short term securities issued by a business and bought by a bank.

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13
Q

Trade credit

A

Trade credit exists when a supplier provides products to a business with an agreement to charge for the goods or services later.

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14
Q

Mortgage

A

Is a loan secured by the property or the borrower (the business).

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15
Q

Leasing

A

Is a way of financing the purchase of assets without a large initial capital outlay

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16
Q

Lessee

A

Is the person or business to whom a lease is granted

17
Q

Lessor

A

Is the owner of an asset that is leased under a agreement to the lessee

18
Q

Grant

19
Q

Marketing

A

Is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.

20
Q

Marketing objective

A

Is a statement of what is to achieved through the marketing activities

21
Q

Target market

A

Is the group of customers to which the business intends to sell its product.

22
Q

Marketing strategies

A

Are actions undertaken to achieve the business’s marketing objectives.

23
Q

Marketing mix

A

Refers to the combination of the four elements of marketing, the four p’s- product, price, promotion and place, that make up the marketing strategy

24
Q

Marketing management

A

Is the process of monitoring and modifying the marketing plan

25
Enlightened self interest
Is the belief that a business ultimately helps itself what it helps to solve society's problems.
26
Triple bottom line
Refers to the economic, environmental and social performance of a business.
27
Business plan
Is a written statement of the business's goals and objectives, and the steps to be taken tom achieve them.