Chapter 3 Flashcards
(27 cards)
Planning
Is the process of formulating objectives and determining how to achieve them
Resource
Is my person or product that will help in the production of a good or service
Human resources
They are employees who provide their time, energy,me kills and effort
Physical resources
Refer to equipment such as a computer, cash register, machinery, motor vehicle, office equipment and stock.
Asset
Is any item of value owned by the business
Established costs
Include those costs involved in setting up the business.
Operating costs
Include those costs involved in the ordinary day to day running of the business
Equity
Is the funds contributed by the owners of a business to commence and build the business
Debt
Is the funds provided by sources outside the business which must be paid back over time with interest.
Working capital
Is the funds available for the short-term financial commitments of a business
Bank overdraft
The back allows a business or individual to over draw their account up to an agreed limit for a specified time, to help over come a temporary cash shortfall.
Bank bills
Are short term securities issued by a business and bought by a bank.
Trade credit
Trade credit exists when a supplier provides products to a business with an agreement to charge for the goods or services later.
Mortgage
Is a loan secured by the property or the borrower (the business).
Leasing
Is a way of financing the purchase of assets without a large initial capital outlay
Lessee
Is the person or business to whom a lease is granted
Lessor
Is the owner of an asset that is leased under a agreement to the lessee
Grant
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Marketing
Is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.
Marketing objective
Is a statement of what is to achieved through the marketing activities
Target market
Is the group of customers to which the business intends to sell its product.
Marketing strategies
Are actions undertaken to achieve the business’s marketing objectives.
Marketing mix
Refers to the combination of the four elements of marketing, the four p’s- product, price, promotion and place, that make up the marketing strategy
Marketing management
Is the process of monitoring and modifying the marketing plan