chapter 3 - class notes feb 1st Flashcards

1
Q

what are these 5 steps referring to:

STEP 1 - Need Recognition
Functional needs
Psychological needs

STEP 2 - Information Search
Internal search for information
External search for information

STEP 3 - Alternative Evaluation
Evaluative criteria
Determinant attributes

STEP 4 - Choice
Customers are ready to buy

STEP 5 - Post purchase
3 potential outcomes
Customer satisfaction
Post Purchase dissonance
Customer loyalty

A

the consumer decision process

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2
Q

which type of consumer involvement is this:

  • greater attention
    -deeper processing
A

high involvement

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3
Q

which type of consumer involvement is this:

  • Less attention
  • Peripheral processing
A

low involvement

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4
Q

which step of the consumer decision process is this referring to:

  • Functional needs
  • Psychological needs
A

need recognition

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5
Q

which step of the consumer decision process is this referring to:

  • Internal search for information
  • External search for information
A

information search

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6
Q

which step of the consumer decision process is this referring to:

  • Evaluative criteria
  • Determinant attributes
A

Alternative Evaluation

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7
Q

which step of the consumer decision process is this referring to:

Customers are ready to buy

A

choice

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8
Q

which step of the consumer decision process is this referring to:

3 potential outcomes
- Customer satisfaction
- Post Purchase dissonance
- Customer loyalty

A

post purchases

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9
Q

what are these 4 factors referring to:

  • personal factors
  • psychological factors
  • external factors
  • societal factors
A

consumer decision model

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10
Q
  • Situational factors
  • Social norms
  • Time
  • Reason for purchase
A

external factors

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11
Q
  • gender, age, stage of life
  • lifestyle, activities, interests, opinions
  • mood
  • personality
A

personal factors

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12
Q
  • motivation
  • perception
  • learning
  • attitude
A

psychological factors

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13
Q
  • culture
  • subculture
  • social class
  • reference groups and opinion leaders
  • family
A

societal factors

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14
Q

what is this list referring to:

  1. need recognition
  2. product specification
  3. supplier search
  4. proposal search
  5. order specification
  6. performance assessment
A

consumer buying decision model

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15
Q

what are the 3 possible post-purchase outcomes:

A
  • customer satisfaction
  • postpurchase dissonance/regret
  • customer loyalty
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16
Q

what are the 2 types of consumer buying decisions

A
  • high involvement decision
  • low involvement decision
17
Q

which consumer buying decision am i describing:

  • greater attention
  • deeper processing
  • develops strong attitudes and purchase decisions
A

high involvement decision

18
Q

which consumer buying decision am i describing:

  • less attention
  • peripheral processing
  • generates weak attitudes and increased use of cues
A

low involvement decision

19
Q

3 types of marketing research

A
  • qualitative
  • quantitative
  • casual
20
Q

name 5 stages of maslows pyramid

A
  • physiological
    -safety
    -social
  • esteem
    -self actulization