chapter 3 - class notes feb 1st

Question 1

what are these 5 steps referring to:

STEP 1 - Need Recognition
Functional needs
Psychological needs

STEP 2 - Information Search
Internal search for information
External search for information

STEP 3 - Alternative Evaluation
Evaluative criteria
Determinant attributes

STEP 4 - Choice
Customers are ready to buy

STEP 5 - Post purchase
3 potential outcomes
Customer satisfaction
Post Purchase dissonance
Customer loyalty

Answer 1

the consumer decision process

Question 2

which type of consumer involvement is this:

• greater attention
  -deeper processing

Answer 2

high involvement

Question 3

which type of consumer involvement is this:

• Less attention
• Peripheral processing

Answer 3

low involvement

Question 4

which step of the consumer decision process is this referring to:

• Functional needs
• Psychological needs

Answer 4

need recognition

Question 5

which step of the consumer decision process is this referring to:

• Internal search for information
• External search for information

Answer 5

information search

Question 6

which step of the consumer decision process is this referring to:

• Evaluative criteria
• Determinant attributes

Answer 6

Alternative Evaluation

Question 7

which step of the consumer decision process is this referring to:

Customers are ready to buy

Answer 7

choice

Question 8

which step of the consumer decision process is this referring to:

3 potential outcomes
- Customer satisfaction
- Post Purchase dissonance
- Customer loyalty

Answer 8

post purchases

Question 9

what are these 4 factors referring to:

• personal factors
• psychological factors
• external factors
• societal factors

Answer 9

consumer decision model

Question 10

• Situational factors
• Social norms
• Time
• Reason for purchase

Answer 10

external factors

Question 11

• gender, age, stage of life
• lifestyle, activities, interests, opinions
• mood
• personality

Answer 11

personal factors

Question 12

• motivation
• perception
• learning
• attitude

Answer 12

psychological factors

Question 13

• culture
• subculture
• social class
• reference groups and opinion leaders
• family

Answer 13

societal factors

Question 14

what is this list referring to:

1. need recognition
2. product specification
3. supplier search
4. proposal search
5. order specification
6. performance assessment

Answer 14

consumer buying decision model

Question 15

what are the 3 possible post-purchase outcomes:

Answer 15

• customer satisfaction
• postpurchase dissonance/regret
• customer loyalty

Question 16

what are the 2 types of consumer buying decisions

Answer 16

• high involvement decision
• low involvement decision

Question 17

which consumer buying decision am i describing:

• greater attention
• deeper processing
• develops strong attitudes and purchase decisions

Answer 17

high involvement decision

Question 18

which consumer buying decision am i describing:

• less attention
• peripheral processing
• generates weak attitudes and increased use of cues

Answer 18

low involvement decision

Question 19

3 types of marketing research

Answer 19

• qualitative
• quantitative
• casual

Question 20

name 5 stages of maslows pyramid

Answer 20

• physiological
  -safety
  -social
• esteem
  -self actulization