Chapter 3: Organizing and Drafting Flashcards

1
Q

business writers collect and research background info to answer several questions: (5)

A
  • what does the receiver need to know?
  • what is the receiver to do?
  • how are they to do it?
  • when must the receiver do it?
  • what will happen if the receiver doesn’t do it?
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2
Q

5 informal research methods

A
  • search company files
  • talk with manager
  • interview target audience
  • conduct informal surveys
  • brainstorm ideas
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3
Q

what research method should you use to find background info

A

searching company files

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4
Q

4 research methods

A

electronic sources, search manually, primary sources, conduct scientific experiments

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5
Q

use when you expect the reader to be please or mildly interested

A

direct startegy

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6
Q

when using the direct strategy you put the main idea

A

first

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7
Q

3 advantages of direct organization for receptive audiences

A
  • saves the reader time
  • sets a proper frame of mind
  • reduces frustration
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8
Q

easy and quick to read, clear opening and main idea first are advantages of

A

the direct strategy

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9
Q

use when audience may be uninterested

A

indirect strategy

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10
Q

explanation first and main idea follows

A

indirect strategy

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11
Q

the indirect strategy works well with 3 kinds of messages:

A
  1. bad news
  2. ideas that need persuasion
  3. sensitive news
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12
Q

3 benefits of indirect organization for unreceptive audiences

A
  • respects the feelings of audiences
  • facilitates a fair hearing
  • minimizes a negative reaction
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13
Q

what determines direct or indirect organizations

A

audience response

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14
Q

contains one independent clause

A

simple sentence

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15
Q

The entrepreneur saw the opportunity is an example of

A

simple sentence

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16
Q

contains 2 complete but related thoughts. May be joined by a conjunction, or semicolon.

A

compound sentence

17
Q

The entrepreneur saw the opportunity; and she responded immediately. is an example of

A

compound sentence

18
Q

contains an independent clause and a dependent clause

A

complex sentence

19
Q

When the entrepreneur saw the opportunity, she responded immediately. example of

A

complex sentence

20
Q

contains at least 2 independent clauses and 1 dependent

A

compound-complex sentence

21
Q

When the entrepreneur saw the opportunity, she responded right away; however she needed capital. example of

A

compound-complex sentence

22
Q

avoid these 3 common sentence faults

A

fragment, run-on-sentence, and comma splice

23
Q

broken off part of a complex sentence (often begin with words like “although, because, even”

24
Q

2 independent clauses run together with no punctuation

A

run-on sentence

25
many jobs prepare traditional resumes some also use websites as electronic portfolios. is an example of
run-on-sentence
26
2 independent clauses joined with a comma
comma splice
27
how to show emphasis through mechanics (6)
underlining, italics and bold, font changes, caps, dashes, and listings
28
using vivid words, placing important ideas first or last, and giving important ideas the spotlight are ways to
show emphasis through style
29
subject performs the action. example: Justin must submit a tax return
active voice
30
subject receives the action. example: the tax return was submitted.
passive voice
31
creates balanced writing
parallelism
32
uses similar structure to express similar ideas, and matches nouns with nouns, verbs with verbs and clauses with clauses
parallelism
33
"after working overtime, the report was finally finished." is an example of
dangling modifier
34
when modifier is not close enough to the phrase to be clear
misplaced modifier
35
"Firefighters rescued a dog from a burning car that had a broken leg." is an example of
misplaced modifier
36
4 steps to drafting well-organized and effective paragraphs
1. craft a topic sentence 2. develop support sentences 3. build paragraph coherence 4. control paragraph length