Chapter 4: Diversification Flashcards
(13 cards)
1
Q
Define Vertical Diversification
A
2
Q
Define Horizontal Diversification
A
3
Q
What are the 3 types of Diversifications
A
4
Q
What is Structural Diversification
A
5
Q
What are the opportunities and risks of Structural Diversification
A
6
Q
What is Lateral Diversification
A
7
Q
What is Strategic Diversification
A
8
Q
What are the opportunities and risks of Strategic Diversification
A
9
Q
Compare Structural and Strategic Diversification
A
10
Q
Draw the Market Entry Strategies Graph
A
11
Q
What are the 2 Timings of Market Entry
A
12
Q
What are the + and - of First Time Mover
A
13
Q
What are the + and - of Follower
A
