Chapter 5 Flashcards

(35 cards)

2
Q

Self-concept

A

refers to the beliefs a person holds about his or her own attributes and how he or she evaluates these qualities

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3
Q

ideal self

A

a person’s conception of how he or she would like to be

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4
Q

actual self

A

our more realistic appraisal of the qualities that we do or do not have

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5
Q

impression management

A

where we work hard to “manage” what others think of us

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6
Q

virtual identities

A

fictional depictions come to life as real-time in cyberspace

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7
Q

computer-mediated environments (CMEs)

A

virtual worlds

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8
Q

avatars

A

that range from realistically versions of themselves to tricked-out versions with exaggerated physical characteristics

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9
Q

symbolic interactionism

A

stresses that relationships with other people play a large part in forming the self

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10
Q

looking-glass self

A

process of imagining the reactions of others toward us

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11
Q

Symbolic self-completion theory

A

predicts that people who have an incomplete self-definition tend to complete this identity by acquiring and displaying symbols associated with it

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12
Q

self-image congruence models

A

predicts that produces will be chosen when their attributes math some aspect of the self

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13
Q

extended self

A

external objects that we consider a part of us

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14
Q

what gender is controlled by agentic goals?

A

males

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15
Q

what gender are taught the value of communal goals?

A

females

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16
Q

agentic goals

A

stress’ self-assertion and mastery

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17
Q

communal goals

A

affiliation and the fostering of harmonious relations

18
Q

sex-typed traits

A

characteristics stereotypically associated with one gender or the other.

19
Q

androgyny

A

the possession of both masculine and feminine traits

20
Q

gender-bending products

A

a traditionally sex-typed item adapted to the opposite gender

21
Q

metro-sexual

A

a straight urban male who exhibits strong interests and knowledge

22
Q

body image

A

consumer’s subjective evaluation of his or her physical self

23
Q

body cathexis

A

a persons feelings about his or her can be described

24
Q

ideal of beauty

A

particular model, or exemplar, of appearance

25
Q

list three dimensions by which we can describe the self concept

A

self esteem, real self, ideal self

26
What are four levels of the extended self?
1. individual level 2. family level 3. community level 4. group level
27
What are five attribute dimensions?
content, positively, intensity, stability over time, accuracy
28
exposure to ads can trigger?
social comparisons
29
Twitter and Facebook accounts are an example of?
virtual indentities
30
self fulfilling prophecy
we pattern our behaviour on the perceived expectation of others
31
identity marketing
consumers alter aspects of their selves to advertise a branded product
32
What are the six levels of body decoration and mutilation?
1. group membership 2. social hierarchy 3. gender role identifications 4. sense of security 5. desired social conduct 6. high status of ranke
33
distorted body image has been linked to what?
eating disorders
34
men account for what percentage of plastic surgeries?
20%
35
what are 4 favourable physical features?
1. attractive faces 2. good health and youth 3. balance/symmetry 4. feminine curves/ hourglass body shape
36
what do skin color and eye shape represent in the western ideal?
status, sophistication and social desirability