CHAPTER 5 Flashcards
(55 cards)
There is no ______ method
for pursuing a corporate social
responsibility (CSR) approach.
“one-size-fits-all”
is a framework that outlines
a company’s responsibilities and commitment to conducting
business in an ethical and socially responsible manner.
CSR, or Corporate Social Responsibility FRAMEWORK
It involves
considering the impact of business activities on various stakeholders,
including employees, customers, communities, and the environment.
CSR, or Corporate Social Responsibility FRAMEWORK
is often seen as a way for companies to go beyond profit-making
and contribute to the betterment of society and the environment.
CSR FRAMEWORK
CSR FRAMEWORK
- Conduct a csr assessment
- Develop csr strategy
- Develop csr commitments
- Implement csr commitments
- Assure and report on progress
- Evaluate and improve
1.1 HOW TO DO AN ASSESSMENT?
- Assemble a leadership team
- Develop a working definition of csr
- Identify legal requirement
- Review corporate documents, processes and activities
- Identify and engage key stakeholders
- Assemble a leadership team
Employees at all levels should be encouraged to contribute their
time, energy.
- Develop a working definition of csr
The first task of the leadership team is to develop a working
definition of CSR for the firm.
- Identify legal requirements
To ensure that the business already respects existing laws, whether
in relation to such things as governance, taxation, bribery, labor, or
government.
- Review corporate documents, processes and activites
The team should then review key corporate documents, processes
and activities for actual and potential CSR implications.
Identify and engage key stakeholders
Mapping the interests and concerns of stakeholders against those of
the firm can reveal both opportunities and potential problem areas.
is crucial for several reasons, impacting not only
the external perception of the organization but also its long-term
sustainability and success.
Having a well-defined and effectively implemented Corporate Social
Responsibility (CSR) strategy
aligns business objectives with societal needs, fostering
sustainable growth, responsible business practices, and positive contributions
to society and the environment. It’s a win-win approach that benefits both
the organization and its stakeholders.
CSR strategy
1.2 HOW TO DEVELOP A CSR STRATEGY?
- Build support with senior management and employees
- Research what others are doing, and existing CSR instruments.
- Prepare the matrix of the proposed CSR actions
- Develop options for proceeding and the business case for them.
- Decide on direction, approach, boundaries, and focus areas.
- Build support on senior management and employees
It is important for the leadership team to continue to work to build
support among employees, given the key role they will utimately
play in CSR implementation.
Research on what others are doing and existing CSR instruments
Examining vision, values, policy statements of leading competitors,
along with their codes, new CSR related product lines or approaches,
and any initiatives or programs in which they participate, can be very
useful.
Prepare the matrix of the proposed CSR actions
The leadership team can plot current and possible CSR activities,
processes, products and impacts on the matrix, cross-referencing
them against the firm’s current activities and structure to see how
well they fit.
Develop options for proceeding process and the business cases for them
Corporate Social Responsibility (CSR) strategy and build a business
case for each option, we’ll consider different approaches an
organization can take to implement or enhance its CSR initiatives.
COMMON MISTAKES IN CSR
- Lack of Vision
- Scale of Change
- Sub- strategic management
- Risk/opportunity roles
- Selective Hearing
- Maintaining of structures
- “One World” approaches
- Uneven approach
- Non-participative management
- Failure to see CSR as innovation
Decide on direction, processes, boundaries and focus areas.
To decide on a direction, approach, boundaries, and focus areas for
the organization’s CSR strategy, we’ll consider the organization’s
profile, industry, stakeholders, and potential impact.
- Lack of vision
Instead of asking “where are we now?” think about asking “where do
we want to be in 10 years?”;
- Scale of Change
Some of the biggest business and sustainability opportunities will
not be achieved by “bolt-on” approaches. Firms should remain open
to radically new approaches and major change;
- Sub-strategic management
CSR managed at a staff level may fail to address key issues such as
new business opportunities and the structure of incentives systems;
- risk/opportunity goals
By bundling these two issues together, companies can fail to
optimize the opportunities that a separate approach might offer;