Chapter 5

Question 1

bundle

Answer 1

noun - a group of things that are sold or offered as a set

Question 2

dodgy

Answer 2

dishonest, criminal or not reliable - informal

Question 3

double-edge sword

Answer 3

noun - a situation or decision that has both positive and negative aspects

Question 4

endorse

Answer 4

if someone famous endorses a product, they say in advertisements that they like it

Question 5

gripe

Answer 5

informal - a complaint about something that annoying but not very important

Question 6

inclined to believe

Answer 6

phrase having an opinion but not completely sure about it

Question 7

lobby

Answer 7

to try to influence people in authority on a particular subject

Question 8

on the house

Answer 8

phrase - given to you free in a restaurant, hotel, pub or club

Question 9

stack up

Answer 9

informal - to appear good,bad, etc. when compared with someone or sth else: teachers will know how they stack up against national standards

Question 10

suck

Answer 10

very informal - to be very bad, very annoying, only in present tense.

Question 11

thrive

Answer 11

to become very successful, happy, healthy

Question 12

vertical market

Answer 12

a business arket focused on a particular industry sector or niche

Question 13

coupon

Answer 13

a piece of paper that allows you to buy something at a reduced price

Question 14

razor

Answer 14

a small tool used for shaving

Question 15

spare

Answer 15

are object is one that you keep in addition to other similar objects in case you need it

Question 16

stealth

Answer 16

a quiet and secret way of behaving so that no one sees you or hears you

Question 17

subliminal

Answer 17

adjective - in subliminal influence in one that may affect you even though you do not notice or think about it

Question 18

timeshare

Answer 18

a flat or house that you buy with other people so that you can each use it for a particular amount of time every year

Question 19

Cold calling

Answer 19

unexpected telephone calls or visits by someone trying to sell something

Question 20

luncheon voucher

Answer 20

a piece of paper given by an employer that can be used for buying lunch in some restaurants and shops

Question 21

on the clock

Answer 21

informal - used for saying how many miles a vehicle’s speedometer shows

Question 22

tax-deductible

Answer 22

adjective - able to be taken away from the total amount of money on which you pay tax

Question 23

com

Question 24

compromise

Answer 24

a way of solving a problem or ending an argument in which both people or groups accept thatthey cannot have everything they want

Question 25

briefing

Answer 25

a meeting or document in which people receive information or instructions

Question 26

credentials

Answer 26

personal qualities . achievements or experiences that make someone suitable for sth

Question 27

CRM

Answer 27

customer relationship management a system used by business to organize and manage interaction with its customers

Question 28

grab somenone's attention

Answer 28

phrase - to succeed in getting someone listen or be interested

Question 29

handling

Answer 29

the handling of a vehicle is how easy it is to control

Question 30

PPS

Answer 30

WRITTEN before a note at the end of the letter,after the ps note

Question 31

trawl through

Answer 31

to look for someone or sth for example by searching through a large amount of information

Question 32

USP

Answer 32

Unique selling point - th ething that makes a product or service different from others

Question 33

courier

Answer 33

someone whose job is to deliver documents or parcels

Question 34

flat

Answer 34

a flat battery does not have enough power left in it

Question 35

fleet

Answer 35

a group of vehicles or machines, especially when they are owned by one organization or person

Question 36

handset

Answer 36

the part of a telephone which you hold next to your ear

Question 37

keep up with

Answer 37

phrase - to continue to find out about whats happening

Question 38

won

Answer 38

the currency of south korea 1 $ = 1,100 won