CHAPTER 5

Question 1

keeping the audience foremost in mind every step of speech preparation and presentation.

Answer 1

AUDIENCE CENTEREDNESS

Question 2

a process in which speakers seek to create a bond with the
audience by emphasizing common values, goals, and experience.

Answer 2

IDENTIFICATION

Question 3

the tendency of people to be concerned above all with their own values, beliefs, and well-being

Answer 3

EGOCENTRIC

Question 4

it focuses on demographic factors such as age, gender, religion, sexual orientation, group membership,

Answer 4

DEMOGRAPHIC AUDIENCE ANALYSIS

Question 5

creating an oversimplified image of a particular group of people,
usually by assuming that all members of the group are alike.

Answer 5

STEREOTYPING

Question 6

audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the
disposition of the audience toward the topic, the speaker and the occasion.

Answer 6

SITUATIONAL AUDIENCE ANALYSIS

Question 7

– a frame of mind in favor of or opposed to a person, policy, belief, institution, etc.

Answer 7

ATTITUDE

Question 8

questions that offer a fixed choice between two or more alternatives.

Answer 8

FIXED ALTERNATIVE QUESTION

Question 9

questions that require responses at fixed intervals along a scale of answers.

Answer 9

SCALE QUESTION

Question 10

– questions that allow respondents to answer however they want.

Answer 10

OPEN ENDED QUESTION