Chapter 5 Flashcards
(20 cards)
A company must be able to evaluate an attractive opportunity in relation to its ______ competencies.
existing
Which of these is NOT a macroenvironmental factor that directly influences a firm?
Competition
_____ are characteristics of human populations such as gender and race.
Demographics
When were Millennials born?
Between 1981 and 1996
Marketers use mobile devices and apps to improve the consumer experience by offering convenience and information.
True
Which of the following demographic factors help predict consumer buying patterns?
Education attained and income earned
Which of the following services do the robots entering the marketplace provide?
Delivering goods, filling orders, and cleaning up spills
Customers generally prefer talking to a salesperson when they need information over searching on the internet.
False
Roughly 80% of population growth over the next two decades in the United States is projected to come from a combination of which of the following groups?
Hispanics, Asians, and African Americans
To determine if an opportunity is attractive or unattractive for a firm, marketers can use an analysis of the external and internal environments such as through ______.
SWOT analysis
Which word best describes the social, political, economic, and technological factors with which marketers interact?
Macroenvironment
The International Fairtrade Certification Mark is granted to products that do which of the following?
Improve environmental standards for producers and promote sustainable farming
Which legislation protects consumers from receiving sales phone calls?
Amendment to the Telemarketing Sales Rule
When developing marketing plans, what should a firm consider about their competition?
Their likely reaction
If a car company collaborated with a sheet metal supplier, the car company would be the supplier’s _____.
corporate partner
In all marketing efforts, the _____ is at the center.
consumer
_____ is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.
Culture
What is the name for a group of individuals who are of the same generation?
Generational cohort
Which of the following are reasons marketers are increasingly embracing gender neutrality?
There are shifts in status, attitudes, and behaviors that affect the way many firms need to design and promote their products and services and gender roles are no longer as distinct as they once were.
Increasing sales of yoga equipment have resulted in part from which social trend?
Health and wellness concerns
