Chapter 5 Flashcards
(29 cards)
Elite Stage (of media development)
Phase of media evolution in which only the richest and best-educated members of the population make use of a particular medium.
Popular Stage (of media development)
Phase of media evolution in which a truly mass audience takes advantage of a particular medium.
Specialized Stage (of media development)
Phase of media evolution in which a particular medium tends to break up into segments for audience members with diverse and specialized interests.
Muckraking
Investigative journalism conducted with the goal of bringing about social reform.
Pulps
Magazines produced on cheap paper and with a low cultural reach, such as True Romance and True Confessions.
Special Interest Magazines
Magazines aimed at specific readers with specific concerns and tastes.
Webzines
Magazines that appear only on the Internet, such as Slate and Salon; also called e-zines.
Consumer Magazine
Any magazine that advertises and reports on consumer products and the consumer lifestyle.
Trade Magazines
Magazines that focus on a particular business and are usually essential reading for people in that business.
Public Relations Magazines
Magazines produced with the objective of making their parent organizations look good.
Professional Journals
Periodicals that doctors, lawyers, engineers, and other occupational groups rely on for information in their fields.
Academic Journals
Periodicals that publish research in a variety of scholarly fields; also called scholarly journals.
Little Magazines
Industry term for literary magazines with small circulations.
Mission Statement
A brief explanation of how the magazine will be unique and what will make it successful.
Zines
Low-cost self-published magazines put out by fans on a variety of topics; also called fanzines.
Desktop Publishing
Using a personal computer to act as editor, publisher, and writer.
Sponsored Magazines
Magazines published by associations, such as National Geographic.
Contributing Editor
Title given to a magazine’s highest-paid freelance writers, who sometimes polish others’ work.
CPM
Cost per thousand; guideline for the price of each exposure of a customer to an ad.
Circulation Department
The division of a magazine company charged with finding and keeping subscribers, managing the subscriber list, and promoting single-copy sales.
Blow-In Cards
Postcard-sized business reply cards, usually containing subscription solicitations, that are inserted into magazines during the production process.
Subscription Fulfillment Companies
Businesses that specialize in soliciting magazine subscriptions.
Split-Run Editions
Slightly different versions of the same magazine, as in demographic and regional editions.
Demographic Editions
Slightly different versions of the same magazine that go out to subscribers with different characteristics.
