Chapter 5 Flashcards
(25 cards)
A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
Attitude
A consumer’s subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people.
beliefs
A favorable attitude toward and consistent purchase of a single brand over time.
brand loyalty
The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
cognitive dissonance
The group of brands that a consumer would consider acceptable from among all the brands of which he or she is aware in the product class.
consideration set
The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
consumer behavior
The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers.
consumer socialization
Factors that represent both the objective attributes of a brand and the subjective ones a consumer uses to compare different products and brands.
evaluative criteria
The distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
family life cycle
The personal, social, and economic significance of the purchase to the consumer.
involvement
Those behaviors that result from (1) repeated experience and (2) reasoning
learning
A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.
lifestyle
The energizing force that stimulates behavior to satisfy a need.
motivation
Individuals who exert direct or indirect social influence over others.
opinion leaders
The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.
perceived risk
The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
perception
A person’s consistent behaviors or responses to recurring situations.
personality
The five stages a buyer passes through in making choices about which products and services to buy: (1) problem recognition….
purchase decision process
People to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
reference groups
The way people see themselves and the way they believe others see them.
self-concept
The five aspects of the purchase situation that impacts the consumer’s purchase decision process
situational influences
The relatively permanent, homogenous divisions in a society into which people share similar values, interests, and behavior can be grouped.
social class
Subgroups within the larger, or national culture with unique values, ideas, and attitudes.
subcultures
Seeing or hearing messages without being aware of them.
subliminal perception
