chapter 5/week 5 Flashcards
selecting research participants (31 cards)
sample
a subset of a population
sampling
the process by which a researcher selects a sample of participants for a study from the population of interest
- Many different ways
Representative sample
Representative sample
one which we can draw accurate, unbiased estimates of the characteristics of the large population
Sampling error
the extent to which characteristics of individuals selected for the sample differ from those of the population
Because of sampling error, results obtained from the sample differ from what would have been obtained using the whole population
Sampling error is important only if the sample is a probability sample
Margin of Error (error of estimation)
indicates the degree to which the data obtained from the sample are expected to deviate from the population
Factors that effect margin of error (error of estimation)
Sample size
Population size
Variance of the data
A sample will be more similar to the population (i.e., smaller measurement error) when:
The sample size is large
The population size is smaller
The variance in the data is smaller
Probability sample
a sample for which the researcher knows the probability that any individual in the population is included in the sample
Probability sampling
a sample that is selected in such a way that the likelihood that any particular individual in the population will be selected for the sample can be specified
(probability sample) obtained in four basic methods:
simple random sampling
Systematic sampling
Stratified random sampling
Cluster sampling
All cases in the population have an equal probability of being chosen for the sample
sampling decision tree
do you have population level data? –> yes (probability sampling) or no (no probability sampling)
yes –> simple random sampling, systematic sampling, stratified random sampling, cluster sampling
no –> convenience sampling, quota sampling, purposive
If you know the population parameters the you conduct probability sampling
simple random sampling
every possible member of the population has the same chance of being selected from the population
- When a sample is chosen in such a way that every possible sample of the desired size has the same chance of being selected from the population
Requires a sampling frame
Table of random numbers
sampling frame
a list of the population from which the sample is to be drawn; difficult for big samples
Table of random numbers
contains long rows of numbers that have been generated in a random order
- Typically use computers today
systematic random sampling
every kth person is selected
Not all individuals in the population have equal chance
Stratified Random Sampling
the population is divided into strata, then participants randomly selected from each stratum
Stratum
The strata should be exclusive (can’t have a person qualified for more than one group)
This method ensures that researchers have an adequate number of participants from each stratum
proportionate sampling method
stratum
a subset of the population that shares a particular characteristic
Proportionate sampling method
cases are sampled from each stratum in proportion to their prevalence in the population
cluster sampling
sample groupings or clusters of participants
Clusters are based on naturally occurring groups that are usually in close proximity
Clusters of population, then randomly select clusters (not getting data from all clusters)
Multistage Cluster Sampling
divide population into large clusters and randomly sample clusters; then randomly sample smaller clusters within those large clusters
- Then if needed, sample again from those clusters and continue until the appropriate number of participants is chosen
Difficulties in Probability Sampling
nonresponse problem
misgeneralization
nonresponse problem
failure to obtain responses from individuals that researchers select for their sample
Factors contributing:
- Personality characteristics
- Lack of time
- Literacy or language proficiency
- Sensitive topics
- Suspicion about the researcher/researcher/topic
misgeneralization
generalizing results from a study to a population that differs in important ways from the one from which the sample was drawn
Ex: a researcher studying parental attitudes may study a random sample of parents who have children in the public school system; then uses his data to make generalizations about all parents – misgeneralization because parents whose children attend private or homeschooled are not included
Nonprobability Sampling
researchers do not know the probability that a particular case will be chosen for the sample
- The error of estimation cannot be calculated
- Most research involves this type of sampling
- It is a valid method because the goal is to test hypotheses regarding how particular variables relate to behavior - not to describe how a particular population behaves