Chapter 6 Flashcards
(9 cards)
Price taker
a firm in a perfectly competitive market which cannot directly influence price
Price maker
a firm in a monopoly market which sets its desired price
Price shaper
a firm in an oligopoly or imperfectly competitive market which may seek to influence price
Perfect competition
many buyers and sellers, homogeneous products, freedom of entry and exit to market
Monopoly
one seller, barriers to entry
Oligopoly
a small number of powerful sellers
Monopolistic competition
many buyers and sellers, freedom of entry and exit, products differentiated
Product differentiation
real or notional differences between products of competing firms
Price discrimination
selling the same product at different prices to different market segments