Chapter 6

Question 1

Audience Centeredness

Answer 1

Keeping the audience foremost in mind at every step of speech preparation and presentation

Question 2

Identification

Answer 2

a process in which speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences

Question 3

Egocentrism

Answer 3

The tendency of people to be concerned above all with their own values, beliefs, and well being

Question 4

Demographic Audience

Answer 4

audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural backgrounds.

Question 5

Stereotyping

Answer 5

creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike

Question 6

Situational Audience Analysis

Answer 6

Audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion.

Question 7

Attitude

Answer 7

a frame of mind in favor or or opposed to a person, policy, belief, institution, etc.

Question 8

Fixed Alternative Questions

Answer 8

questions that offer a fixed choice between 2 or more alternatives

Question 9

Scale Questions

Answer 9

questions that require responses at fixed intervals along a scale of answers

Question 10

Open Ended Questions

Answer 10

questions that allow respondents to answer however they want