Chapter 6 Flashcards
(52 cards)
Managericial Decision Making definition
The process by which managers respond to opportunities and threats by analysing options and making determinations about specific organisational goals and courses of action
Decision making in response to opportunities occurs when:
Decision making in response to opportunities occurs when managers search for ways to improve organisational performance to benefit customers, employees, and other stakeholder groups
Decision making in response to threats occurs when
Decision making in response to threats occurs when events inside or outside the organisation adversely affect organisational performance, and managers search for ways to increase performance
Programmed Decision Making
– is a routine, virtually automatic process.
Programmed decisions: have been made so many times in the past that managers have developed rules/guidelines to be applied
There is no need to make new judgements; can rely on established decision rules
Nonprogrammed Decision Making
– required for nonroutine decisions
Nonprogrammed decisions: made in response to unusual or novel opportunities and threats
No ready-made decision rules to apply to situation
More prone to error
How do managers make decisions in the absence of decision rules?
- Intuition
- Reasoned judgements
Intuition
- feelings, beliefs, and hunches that come readily to mind
- require little effort and information gathering
- result in on-the-spot decisions
Reasoned judgements
- Require time and effort
- result from careful information gathering and the generation and evaluation of alternatives
“Exercising” one’s judgement is a more rational process than “going with” one’s intuition
The Classical Model
Decision Making Theories
A prescriptive approach to decision making - specifies how decisions should be made
Assumes managers have access to all information and that the decision maker can identify and evaluate the alternatives and consequences rationally
- Result - Optimum decision:
The most appropriate decision possible in light of what they believe to be the most desirable consequences for the organisation
The process of the Classical Model
- List all the alternatives
- Rank each alternative
- Select the best alternative
The Administrative Model
Decision Making Theories
Explains that decision making is inherently uncertain and risky;
managers make satisfactory decisions, rather than optimum decisions
Based on concepts:
1. Bounded rationality
1. Incomplete information
1. Satisficing
Bounded Rationality
The Administrative Model
Human decision making capabilities are bounded by cognitive limitations - limitations in ability to interpret, process, and act on information
Bounded Rationality:
* Situation in which the number of alternatives and amount of information is so great that it is difficult to evaluate it all before making a decision
Incomplete Information
The Administrative Model
Information is incomplete because the full range of decision making alternatives and consequences are uncertain.
Because of:
* Risk and uncertainty
* Ambiguous Information
* Time constraints and information costs
Why is information incomplete?
Risk and Uncertainty
The Administrative Model: Incomplete Information
Risk
* present when managers know the possible outcomes of a particular course of action and assign probabilities to them
Uncertainty
* when the probabilities of outcomes cannot be determined and future outcomes are unknown - managers are working blind
Why is information incomplete?
Ambiguous Information
The Administrative Model: Incomplete Information
The meaning of the information is unclear; many interpretations
Why is information incomplete?
Time constraints and information costs
The Administrative Model: Incomplete Information
Managers have neither the time or the money to search and evaluate all potential alternatives and consequences
Satisficing
The Administrative Model
It’s better to satisfice:
* Searching for and choosing an acceptable or satisfactory response, rather than trying to make an optimum decision
The Decision-Making Process
- Recognise the need for a decision
- Generate alternatives
- Assess alternatives
- Choose among alternatives
- Implement alternative
- Learn from feedback
1.Recognize the need for a decision
The Decision Making Process: step 1
Stimuli spark the realisation that a decision must be made
- they become apparent because changes in the organisational environment result in new kinds of opportunities and threats
2.Generate Alternatives
The Decision Making Process: step 2
A manager must generate a set of feasible alternative courses of action in response to the opportunity/threat
Managers often make bad decisions if they do not properly generate and consider different alternatives
3.Asses Alternatives
The Decision Making Process: step 3
Define the opportunity or threat exactly and then specify the criteria that should influence the selection of alternatives
Criteria:
1. Legality
1. Ethicalness
1. Economic feasibility
1. Practicality
Managers often make bad decisions when they fail to specify the criteria
4.Choosing among alternatives
The Decision Making Process: step 4
Rank various alternatives and make a decision:
Managers must be sure all the information available is brought to bear on the problem at hand
5.Implement the chosen alternative
The Decision Making Process: Step 5
Determine the best course of action to implement the alternative;
after which, many subsequent and related decisions must be made
6.Learn from feedback
The Decision Making Process: Step 6
Conduct a retrospective analysis to learn from past successes/failures
Managers who do not evaluate the results of their decision do no learn from experience; likely to make the same mistakes