Chapter 6, 7, and 10 Flashcards
(27 cards)
Preliminary study
I plan, study, think through an idea, and explore
Drawings
Used for preliminary study, illustration, and expression.
Illustration
To make visual the written word, ideas, or products.
Expression
Used solely as the artists method of expression
Dry media
Tends to be abrasive
Charcoal
Allows for bold, spontaneous lines
Liquid media
Pen and ink
Ink
Allows for no mistakes, but allows for variation in the thickness and thinness of lines
Pigment
Powdered color. compound with the medium
Medium
A liquid that holds pigments together without desolving them. Can also include a binder
Binder
An ingredient that ensures that the paint will adhere to the surface. It is applied to the support
Support
A surface on which the artist works, with a ground or primer
Encaustic Paint
Wax and resin mixed with pigments and burned in as a heat source passes over the surface.
Fresco Paint
Pigment mixed with water and a plaster support, usually a wall or ceiling that is damp.
Tempera Paint
An aqueous (water) medium like watercolor, with the durability of oil. Most famous emulsion is egg yolk.
Oil Paint
Pigment combined with oil, usually linseed.
Glazes
Send translucent veils of color applied over a thick layer of underpainting
Imposto
Using a palette knife to paint.
Graphic design
The visual presentation of information
Goal of graphic design
Communication of a specific message to specific group of people. The success of the design is measured by how well the message is conveyed
Tools
Signs and symbols, typography and layout, illustration, the digital realm
Changes
Three historical changes created the high demand for the industry. Printing press, Industrial Revolution, travel communication and technology
Symbols
These convey information or ideas for all languages
Logos and Trademarks
Symbols that represent the company or its products gain meaning through effective advertising. They play a major part in the identity of a corporation
