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BUAD 116
> Chapter 6 - Creating Offerings > Flashcards
Chapter 6 - Creating Offerings Flashcards
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BUAD 116
(9 decks)
Chapter 1 – What is Marketing?
Chapter 2 - Strategic Planning
Chapter 3 - Consumer Behavior
Chapter 4 – Business Buying Behavior
Chapter 5 - Market Segmenting, Targeting, and Positioning
Chapter 6 - Creating Offerings
Chapter 7 - Developing and Managing Offerings
Chapter 8 - Using Marketing Channels to Create Value for Customers
Chapter 9 – Using Supply Chains to Create Value for Customers
