Chapter 6: Memory Flashcards
Memory
ability to store and retrieve information over time
3 key functions of memory
encoding, storage, and retrieval
Encoding
process of transforming what we perceive, think, or feel into an enduring memory
Storage
process of maintaining information in memory over time
Retrieval
process of bringing to mind information that has been previously encoded and stored
How do we make memories?
by combining information we already have in our brains with new information that comes in through our senses
3 types of encoding
semantic, visual imagery, and organizational
Semantic encoding
process of relating new information in a meaningful way to knowledge that is already stored in memory, enhances long-term retention
Brain areas activated by semantic encoding
lower left part of the frontal lobe and inner part of the left temporal lobe; more activity=more likely that the person will remember
Visual imagery encoding
process of storing new information by converting it into mental pictures: relates incoming information to knowledge already in your memory and uses two mental placeholders (visual and verbal)
Brain area activated by visual imagery encoding
visual processing areas in the occipital lobe
Organizational encoding
process of categorizing information according to the relationships among a series of items e.g. in a hierarchy and event segmentation
Brain area activated by organizational encoding
upper surface of the left frontal lobe
Survival encoding
Memory mechanisms that help us survive and reproduce (survival-related information) are preserved by natural selection; draws on all 3 types of encoding, goals, and planning
3 major kinds of memory storage
sensory, short-term, and long-term
Sensory memory
type of storage that holds sensory information for a 1 second or less, decays very quickly and no capacity limit
Types of sensory memory
iconic and echoic
Iconic memory
fast-decaying store of visual information, usually decay in about 1 second or less
Echoic memory
fast-decaying store of auditory information, usually decay in about 5 seconds
Short-term memory
storage that holds non-sensory information for more than a few seconds but less than a minute by paying attention to it, can hold up to 7 items
Rehearsal
process of keeping information in short-term memory by mentally repeating it
Serial position effect
the first few and last few items in a series are more likely to be recalled than the items in the middle
Primacy effect
enhanced recall of the first few items because they receive more rehearsals, thus more likely to be encoded into long-term storage
Recency effect
enhanced recall of the last few items, result from rehearsing items that are still in short-term storage