Chapter 6: Memory l Flashcards
memory
the process of using information that was obtained in the past to generate some cognitive function in the present
encoding
the initial processing of information by the nervous system
storage
the retention of information in the nervous system beyond initial encoding
retrieval
access and use of stored information by the nervous system
are human and computer memory similar?
yes
2 ways to measure memory
capacity & duration
capacity
how much information a memory system can hold
duration
how long information remains in memory
William James on memory
there may be two kinds of memory stores: one for information related to the current task and one for longer-term storage
who developed the modal memory of memory
Atkinson & Shiffrin
modal model of memory
explains how incoming input from the environment is conceptually stored in the mind. States that there are three basic kinds of memory: sensory memory, short-term memory, and long-term memory
sensory memory
briefly holds the information just encoded by the sensory organs
what moves information from sensory memory to STM
attention
short-term memory
serves to hold processed information for rehearsal or to produce a behaviour
what’s the estimated duration of STM
15-30 seconds
maintenance rehersal
the repetition of information in STM which prolongs its duration
long-term memory
a cold storage of information that may be retrieved back into STM as needed for a task or behaviour
what’s the estimated capacity of LTM
not agreed upon
how much information from STM is encoded in LTM?
only a small fraction
how long does sensory memory last
250 ms
what’s an example of persistence of vision
toys with LED light strips
Thaumatrope
a popular toy in the 19th century that consisted of a disk with different drawings on each side. When it was spun quickly, it would lead to the illusion of seeing both images at the same time
iconic memory
the visual form of sensory memory in which much of the visual input can be stored for a short period
echoic memory
an auditory form of sensory memory in which much of the auditory input can be stored for a short period